The Week We Searched For- August 19, 2011

Posted on Friday, August 19th, 2011 by Print This Post Print This Post

Categories - Featured, News

Google expands Organic Sitelinks- Google expanded its organic sitelinks this week to include 12 instead of 8 links, full-size links, Display URL and a one-line description. Although the additional sitelinks have received some aesthetic complaints, Mark Fillmore explains that expanded sitelinks represent a real opportunity for SEOs, stating, “It will enable brands and companies with well-optimized sites to further dominate the results pages for their brand terms by pushing negative reviews, affiliates, and competitors further down the page.  With this move Google both underscores their understanding of user intent in brand searches and rewards marketers that follow SEO best practices.”

Google acquires Motorola- Google announced its plans to acquire Motorola Mobility Holdings for $12.5 billion or $40/share. If passed by the FTC, deal would grant Google ownership of Motorola’s 14,600 patents and 6,700 pending patent applications, which would greatly improve Google’s standing in several Android-focused patent infringement lawsuits with Apple, Microsoft and others. The deal would also represent Google’s largest acquisition to date.

Google tweaks Analytics- Google introduced two new changes to its Analytics section this week: Session ID calculation and Image Search traffic.

  • Session ID calculation- Previously, Google calculated a session when more than 30 minutes passed between pageviews, at the end of the day or when a user closed his or her browser. The first two criteria will remain the same, but now sessions won’t end just because you exited your browser. Google will now assume that something may have happened to that your internet connection or there was some reason you suddenly had to exit the page, e.g., boss, jealous girlfriend, etc. 
  • Images are now searches- Until now, Google has always calculated traffic from its image search as referrals. Now, traffic from Google image search will be part of overall organic traffic. 

Facebook introduces Ticker- Facebook is in the process of rolling out a new “mini” News Feed on the right hand column of the page, called “Ticker.” Ticker shows your Facebook community’s activities in real time, which is different than how the traditional Facebook News Feed functions. Whereas Ticker is based on time, what Facebook presents on Facebook News Feed is dependent on your participation, e.g., comments, likes, views, etc., with your friends’ pages.

Google tests infinite scroll web search results- Barry Schwartz from Search Engine Land and Search Engine Roundtable confirmed that Google is testing a type of infinite scroll web search results, which would, according to, Schwartz, “replace the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.”

 

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One Response to “The Week We Searched For- August 19, 2011”

  1. In regards to analytics… one other component

    Google is also adding a new definition of a session end: “When any traffic source value for the user changes. Traffic source information includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gelid.”

    Simply put that means whenever the keyword, source or search criteria change.

    Effect: This potentially gets away from first click keyword attribution of any session that leads to a transaction or goal, and has the potential to increase reported visits if a user searches, goes to your site, then later (within 30 mins) searches on a different term / source to get back to your site.

    http://analytics.blogspot.com/2011/08/update-to-sessions-in-google-analytics.html

    Google says you should only see about a 1% increase in visitor visit stats… I’ll be monitoring closely to see if that is indeed the case, interested to hear of any outliers anyone else finds.

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