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Google’s Sitelink Title Text Methodology – You Got ME!
Posted By David Waterman On August 24, 2011 @ 2:58 pm In Featured,SEO | 1 Comment
Due to Google’s recently released expanded organic sitelinks , there has been a lot of discussion around ways to take advantage of sitelinks and have more control over what the user sees. I’ve been poking around a bit to see if Google has any rhyme or reason to how they create them; but unfortunately, Google doesn’t seem to have one. In fact, after my analysis, I ended up with more questions than answers.
To shed some light on my confusion, here are some examples where Google is using different text elements to create them and how it all just doesn’t add up.
EXAMPLE 1: Pulled Directly from the Title Tag
Here’s a look at a sitelink Title that’s been created directly from the Title Tag of the page:
Question to Google:
EXAMPLE 2: Pulled from Navigation Text
Here’s a look at sitelink Title that’s been created from the navigation text rather than the Title Tag:
Question to Google:
EXAMPLE 3: Pulled from WHO KNOWS WHERE????
In this example, we notice a slight difference in the appearance of text being used. In this case, Google has decided to use “Keyword density” instead of “Keyword Density”.
Question to Google:
So as you can see, I’m more confused than ever about how Google pulls text for a site’s sitelinks. In some cases they use the Title Tag text; in others, navigation text. And in some, they don’t make it clear at all. A little HELP here Google?
Up Next…a look at colons and whether or not Google uses them as a stop character in creating sitelink Title text.
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 expanded organic sitelinks: http://www.thesearchagents.com/2011/08/not-so-pretty-but-pretty-useful-google-expanded-organic-sitelinks/
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 Colons and Organic Sitelink Title Text: What is Google Doing?: http://www.thesearchagents.com/2011/08/colons-and-organic-sitelink-title-text-what-is-google-doing/
 Interview with David Waterman: http://www.thesearchagents.com/2011/09/interview-with-david-waterman/
 New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns: http://www.thesearchagents.com/2013/06/new-options-for-sitelink-specificity-with-google-adwords-enhanced-campaigns/
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