Google AdWords: Call Metrics now widely available- On Tuesday, Google made Call Metrics widely available to marketers in the US and Canada. Availability of Call Metrics has been limited since the service was first release in November 2010. Call Metrics enables marketers to embed toll-free forwarding numbers into their Google ad text. When a customer clicks on the number, Google automatically registers the call and connects the customers directly to the business. In addition to making Call Metrics widely available, Google also released the following updates to the service:
- More detailed reporting. In March we enhanced Call Metrics reporting to show the time, duration, and caller area code for each call. Based on advertiser feedback, we’re now making reporting available at the ad group and campaign level for manually-dialed calls (subject to minimum volume). And you’ll still be able to segment reports to compare how many calls were received from mobile clicks-to-call and how many were manually dialed after the ad was shown on a desktop, notebook, or tablet computer.
- New pricing for certain calls. A $1 USD (or equivalent in CAD) charge applies to manually dialed calls completed to your Google forwarding numbers. These calls occur when a potential customer on a desktop, notebook or tablet computer sees your ad and dials the number shown. Pricing for mobile clicks-to-call remains unchanged, whether you use Call Metrics or not. They continue to be charged as regular mobile search ad clicks.
- Call Extensions replace Phone Extensions. To reduce possible ambiguity, we’ve renamed Phone Extensions to Call Extensions.
- Google Plus' Antisocial Mobile Strategy- Tim Carmondy from Wired.com loves Google Plus, but has several criticisms about the new mobile product.
- Google Adds URL Parameter Options to Google Webmaster Tools- Vanessa Fox from Search Engine Land discusses an improvement in Google’s URL parameter options in Google Webmaster Tools, which enables site owners to determine the relationship between parameter changes and page content.
- How Does Google Make the Big Bucks? An Infographic Answer- Ryan Singel from Wired.com posted a fun infographic earlier this week that looks at the Top-20 most expensive keywords in Google AdWords.