Google’s awesome Q2- Google reported revenues of $9.03 billion for Q2 last week, representing a 32% growth year over year. Here are the details from Google's press release:
- Google Sites Revenues – Google-owned sites generated revenues of $6.23 billion, or 69% of total revenues, in the second quarter of 2011. This represents a 39% increase over second quarter 2010 revenues of $4.50 billion.
- Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.48 billion, or 28% of total revenues, in the second quarter of 2011. This represents a 20% increase from second quarter 2010 network revenues of $2.06 billion.
- International Revenues – Revenues from outside of the United States totaled $4.87 billion, representing 54% of total revenues in the second quarter of 2011, compared to 53% in the first quarter of 2011 and 52% in the second quarter of 2010.
- Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the second quarter of 2010 and decreased approximately 2% over the first quarter of 2011.
- Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 12% over the second quarter of 2010 and increased approximately 6% over the first quarter of 2011.
- TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $2.11 billion in the second quarter of 2011, compared to TAC of $1.73 billion in the second quarter of 2010. TAC as a percentage of advertising revenues was 24% in the second quarter of 2011, compared to 26% in the second quarter of 2010.
- Is Google Panda Munching on Ad Revenues?- Google report incredible Q2 earnings, but why? Ryan Singel from Wired.com asks the questions to what extent Google’s Panda updates are responsible for Google’s stellar earnings report and for the growing discrepancy between Google sites’ revenue and that of their partner sites.
- Data Visualization & Infographic Search Engine Visual.ly Launches- Greg Finn at Search Engine Land authored a post introducing Visual.ly, a new service that aspires to become “the largest community for sharing, creating and promoting data visualizations.”
- Google adds achievement badges to Google News – Geoff Duncan has the latest on Google’s new Google News Badges, which will enable users to earn badges for reading articles on a specific topic and share their achievement with their social circle.