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The Ultimate Google +1 Speed Test

Posted on Friday, June 24th, 2011 by Print This Post Print This Post

Categories - Featured, SEO

What is the fastest Google +1 version?

Who are the fastest Social button aggregators – addthis, sharethis, addtoany, etc.?

We all know the Google +1 can add up to 3 seconds of load time per page, if you have millions of pages, as some of our clients do, this can add a tremendous amount of load time to their sites.

I decided to delve into this a little deeper on my own and run a general test on many versions of the new Plus one buttons as well as several aggregators (addthis, sharethis, addtoany, etc.) to see which one was the fastest.

After a grueling test of how to speed up the new Google +1 (see how the test was done below) – I came up with several great results:

  • The fastest of the Google+1 plusone code: The “Explicit Render” code beats ‘em all… (on an average of 100 load times = 439ms versus the standard plusone button 1253ms – the “Explicit Render” Script is 2.9X  faster than the Standard button) & interestingly enough this may present the most opportunity as well – in terms of enticing users to click on the button. For example, using this render script – you can also put information behind the +1 button (+1 for more…) where people can only see drop down information after the +1 is clicked. This can be used similar to SEO friendly collapsible Div’s – when the user clicks +1 he can see more. Explicit Render Benefits: Entice users to +1 content and speedup page load time. Example: http://worldclassmedia.com/plusone-render.html
  • Firefox vs. Chrome: Chrome made the plusone render code 2X as fast as firefox. So you can see here that the render code loaded almost 5X as fast using Google Chrome.

Google +1 plusone – Chrome vs Firefox

  • The Plusone “Tall” button was actually faster than the Standard and Small buttons. (Not by much):

Google plusone +1 tall vs plusone standard

  • Addthis vs. Sharethis: Now this is interesting: You know those little counters that tell you how many people clicked on your site? I, personally, tend to click those more than the small plain buttons – they seem more interactive & fun. Two very nice sites that offer this are “Sharethis” and “Addthis” and they are very similar, but not really…

Addthis vs. Share This Load Time

  • Addthis code was faster than Sharethis: However, the ShareThis code allows larger buttons… Toss up as to what is better.

  • Addthis vs Addtoany. Addtoany is interesting in that it only displays buttons – no counter – but offers some sharing capability. The funny thing is that Addthis & addtoany both loaded almost as fast as each other, but Addthis has the fake counters which look more engaging.

Addthis vs. Addtoany

How the test was done:

First I created several almost-identical html pages with identical content (5 paragraphs of gibberish – AKA Lorem Ipsum).

Then, I used a nifty site: whichloadsfaster.com which allows you to compare page load times side by side. This site also allows you to repeat the load times over 100 times & average out the fastest load time of each.

Plusone tests:


Social Aggregators:


Hope you liked it. Hey – do me a favor and +1, share, like & add this article! – Now that is overkill…

Look for more cool stuff to come…

About Charles Verhoeff

Charles Verhoeff+ specializes in Search Engine Optimization & Architecture, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a Search Engine Architecture Specialist - Website: www.thesearchagency.com

Charles is a dynamic developer and webmaster with a strong history in Web Design and User Interface, Computer Technology including Multimedia and video integration and SEO and SEM internet marketing experience. Charles worked as a Computer Security Tech and 3D Renderer for an International Construction company for over 13 Years. Then moved on to build many websites in HTML and Flash for Rigney Graphics in Pasadena, Producing major products for companies such as Speedo (Touch Screen for the Olympics) and helping to build the Gene Autry National Center Websites. Charles interest grew in SEO and SEM When he became the Director of Internet Marketing for Survival Insurance, upgrading their systems and creating a “Facebook-like” online community for motor enthusiasts. Charles was responsible for testing and expanding the Organic results across multiple keywords he became technically skilled in Email marketing & tracking, SEO, SEM (Marketing), PPC (Pay Per Click) and Lead Generation & Internet Marketing with a versatile administrative support skill set developed through experience as a webmaster / manager. Charles Excels in resolving Lead Generation, Analytics and micro site / landing page tracking with innovative solutions, systems and process improvements proven to increase efficiency, customer satisfaction and the bottom line.

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20 Responses to “The Ultimate Google +1 Speed Test”

  1. David says:

    Great study, thanks for doing it. With page load impacting SEO more and more, good to know the best implementation for the +1

  2. Mike says:

    Thank you for this great article. I gave you +1. I am using a wordpress plugin for my social share buttons. I hope the developers find your blog too.
    Is not it possible to load the buttons with Javascript in an onload hook, after the website itself has been loaded?

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