The Week We Searched For – June 27, 2011

Posted on Monday, June 27th, 2011 by Print This Post Print This Post

Categories - Featured, News

Google quietly launched Panda 2.2- Google confirmed to Search Engine Land last week that they are now running an updated 2.2 version of their Panda update. This updated is expected to target sites with re-published, copied content. For more information on how the update may affect marketers, check out Danny Sullivan’s article “Why Google Panda Is More A Ranking Factor Than Algorithm Update.” Forrester: Mobile shopping to hit $31 billion by 2016- A new report from Forrester suggests that mobile spending will reach $31 billion by 2016. Presently, the mobile commerce market is worth about $6 billion. Forrester’s report dives into the differences between online and mobile spending behavior, and the role mobile e-commerce could play in overall online spending. As Forrester explains, “Mobile commerce is expected to reach $31 billion by 2016. While this represents a compounded annual growth rate of 39% from 2011 to 2016, mobile commerce is only expected to be 7% of overall eCommerce sales by 2016. While more consumers will purchase more products and categories on their mobile devices over time, retailer investment in the mobile channel continues to remain modest as companies struggle to value the ROI around mobile investments and they cautiously navigate many difficult questions such as how many devices to bet on, whether to partner with third parties, whether to develop an app, how to integrate mobile into store operations, and how to value the impact of mobile on overall sales.” 1 Facebook fan = 20 additional site visits- The U.K. based firm Hitwise published a study last week that analyzed data from the top 100 U.K. retail sites to determine the degree to which Facebook fans generated web traffic. According to Hitwise’s data, each Facebook fan generates an additional 20 visits to a site yearly. Facebook’s usership constitutes 10 percent of the world’s population- Last week Facebook passed the 750 million active monthly user landmark.  750 million users represents just over 10 percent of the world’s population. Although the number has not yet been officially confirmed by Facebook, TechCrunch notes, “that shouldn’t be surprising.” The last time Facebook confirmed the number of its active users was almost a year ago when it reached 500 million users. .com’s days numbered?- Last Monday, the net’s governing body, ICANN, approved a plan to expand the number of possible URL endings. Rather than the traditional .com, .org, .gov endings, we should expect to see .restaurant or .art endings emerge over the next few years. The extensions could be available as soon as November 2013. Applications for extensions will be available to global Top Level Domains on January 12, 2012 until April 12 2012. The application will cost $185,000 and only 1,000 extensions will be issued yearly. FTC launches anti-trust investigation against Google search advertising business- Last Thursday news broke that Google’s search advertising business is the subject of an FTC antitrust investigation. According to WSJ, which originally released the story, "The new FTC investigation . . . will examine fundamental issues related to Google’s core search advertising business, which still accounts for the overwhelming majority of its revenues. Those will include whether Google—which accounts for around two-thirds of internet searches in the U.S. and more abroad—unfairly channels users to its own growing network of services at the expense of rivals." Foursquare raises $50 million in funding- In its third round of financing, Foursquare confirmed last week that they have successfully raised another $50 million in VC funding. The investment is chiefly backed by Andreessen-Horowitz. Blogs to check out:

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