As part of SMX Advanced Seattle, I attended a session entitled What Every Paid Search Marketer Needs to Know about Google +1. In the session, Daniel Dulitz from Google walked attendees through an overview of Google +1 and how it will impact PPC ads and organic listings. What is +1? Google introduced the +1 button on organic and paid listings in limited release earlier this year. And this month, it rolled out the +1 button for websites. This button allows people to recommend PPC ads, organic listings and websites – the latest attempt by Google to make the largest search engine more social. Similar to Bing’s integration of Facebook Likes, +1 allows you, when signed in to your Google account, to see when your friends and colleagues have recommended a particular website. A few stats from Google - 90% of consumers online trust recommendations from people they know. 71% say reviews from family members or friends influence purchase decisions. The PPC Details from Google
- All ads will be getting these buttons
- There’s no way for advertisers to turn them off
- Clicks on the +1 button next to ads do NOT count as a paid ad click
- Advertisers will be able to see stats about which ads are getting the most +1s – this should be available soon on the Dimensions tab in the AdWords UI, once ads have accrued +1s.