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The Week We Searched For- April 21, 2011

Posted on Thursday, April 21st, 2011 by Print This Post Print This Post

Categories - Featured, News

comScore releases Online Credit Card Report- comScore released its Online Credit Card Report on Wednesday. The report provides new insights into the U.S. online credit card industry over the past year. Specifically, the report focuses on how economic perceptions and new card features have impacted the industry. The research revealed that consumers who reported having a positive perspective on the economy used their credit cards more often.

Microsoft opens Office 365- This week, Microsoft released a cloud-based version of its Microsoft Office suite to the public for beta testing called Office 365. Currently, the service includes Microsoft Office, SharePoint Online, Exchange Online and Lync Online, and is available in two editions— one for small and one for corporate businesses— 38 countries and 17 languages.

Yahoo’s revenue nightmare- On Monday, Yahoo released its Q1 revenue report, which revealed significant declines in Yahoo’s search revenue. Yahoo is blaming its partner Microsoft for the 6 percent year over year decline in revenue. According to a press release issued on Monday, “[The decline was] primarily due to the required change in revenue presentation related to the Search Agreement and the associated revenue share with Microsoft. For transitioned markets (U.S. and Canada), Yahoo! now reports revenue associated with the Search Agreement on a net (after TAC) basis rather than a gross basis. Excluding the impact of these two items and the impact of the divestitures of Zimbra and HotJobs, broadband deferred revenue amortization, and certain fee rate reductions, revenue for the first quarter of 2011 decreased 8 percent compared to the first quarter of 2010.”

Blaming their troubles on Microsoft won’t cut it long term, however. As Danny Sullivan wrote on Tuesday in a response to Yahoo’s announcement, “But even without these factors, Yahoo has seen an almost unbroken quarterly decline in search revenues since 2008. Failure is not all down to Microsoft.”

eBay to purchase Where.com- eBay has reportedly acquired Boston-based hyperlocal media company, Where.com, for $135 million. The company, which helps mobile users find local restaurants and retailers and services deals based on geo-targeting, will be part of eBay’s PayPal division.

Wal-Mart acquires Kosmix- Wal-Mart acquired the social media technology platform Kosmix this week for $300 million. Ty McMahan authored an interesting blog addressing the deal on the Wall Street Journal ‘Venture Capital Dispatch’ blog. In his post, McMahan explores whether other retailers need to follow in Wal-Mart’s footsteps and invest millions in their social media strategy. Ravi Mhatre’s, Kosmix investor and Lightspeed Venture Partners Managing Director, answer to the question is a clear yes. According to Mhatre, “If you’re in the business of selling to consumers and you’re not paying attention to social trends, you’re not going to be in business long.”

eHow hit by Google’s Panda update- eHow has been hit hard by Google’s Panda expansion this week. Although the Demand Media company fared well in the initial roll out of the Panda Update, Sistrix reported this week that eHow has become the latest victim of Google’s content clean up. Sistrix reports eHow.com dropped 66% in the company’s Visibility Index.

Google tests Instant Ad Previews- Google is testing Instant Ad Previews, which will allow users to preview a landing page before clicking on an ad.

What impact do you think Instant Ad Previews could have for paid search marketers?



About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon +

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One Response to “The Week We Searched For- April 21, 2011”

  1. I’ve read the official report from Google which says that Panda 2 algorithm is on its way, which will likewise impact different than English languages and will go globality. Since March, I gained extra top 10 Google ranks, as top positions become better and do not contain numerous article directories, auto-blogs and replicate articles. I believe thats why, around webmaster’s and search engine optimization discussion boards it was before identified as “farmer update”.


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