2011 April | The Search Agents

The Week We Searched For- April 29, 2011

Posted on Friday, April 29th, 2011 by Camille Canon

In this week's news, Facebook launches its new coupon service and acquires Daytum, while Microsoft releases its Q3 revenue report. [...more]

Do You Know Where Your Cookie Is?

Posted on Thursday, April 28th, 2011 by Ashley Fardys

Ashley takes a look at the latest on "Do Not Track" legislation and its potential impact for both advertisers and consumers. [...more]

Interview with Josh Peters

Posted on Wednesday, April 27th, 2011 by Camille Canon

This month The Search Agents sat down with Josh Peters, our new Manager of Social Media, to discuss why marketers should consider integrated management of their search and social campaigns. [...more]

The Week We Searched For- April 21, 2011

Posted on Thursday, April 21st, 2011 by Camille Canon

In this week's search news, Yahoo reports a significant decline in search revenue, Google tests Instant Ad Previews and Wal-Mart acquires Kosmix. [...more]

The Week We Searched For- April 15, 2011

Posted on Friday, April 15th, 2011 by Camille Canon

In this week's stories, Google's shares drop 5%, Apple invests in cloud computing, and Google's Panda update goes worldwide. [...more]

Ben Edelman on Disclosure Labels in Paid Search

Posted on Thursday, April 14th, 2011 by Alec Green

We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]

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The Royal Wedding Treatment for Online Marketing Clients

Posted on Monday, April 11th, 2011 by Grant Simmons

Engagements of all types and sizes require careful planning and detailed execution to ensure nothing is left to chance. [...more]

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The Week We Searched For – April 8, 2011

Posted on Friday, April 8th, 2011 by Camille Canon

In this week in search, analysts question the value of Facebook in e-commerce. While Google updates AdWords, comes under criticism from the government, and re-organizes the management team. [...more]

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AdWords Position Preference is Dying. Good Riddance.

Posted on Thursday, April 7th, 2011 by Bradd Libby

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

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10 Tips for Optimizing Your Mobile Site

Posted on Monday, April 4th, 2011 by Grace Kim

Mobile is becoming a key player in the digital marketplace. It's becoming increasingly important for marketers to customize their sites and content for mobile users, making them quick, easy to use and consistent. Here's a list 10 best practices for building your mobile page to maximize conversions. [...more]