We kick off March with a heavy focus on mobile search marketing with Bing’s introduction of local deals to their mobile marketing suite, Google’s Android taking the lead in the smartphone race and strong new mobile revenue predictions from Forrester.
And for more on the latest trends and best practices in mobile paid search, be sure to register for our March 30 webinar with the American Marketing Association.
Forrester releases new mobile revenue forecast- The market research firm Forrester published a report on Monday, which estimates that mobile app revenue will hit $38 billion by 2015. What’s more, the author of the report, John C. McCarthy, expects the combined revenue of mobile apps (production, services, business management, etc.) to reach $54.4 billion by 2015. For more insight into the role of tablet devices in mobile app marketing and for further information about Forrester’s study, check out Nick Bilton’s article on the NY Times technology blog.
Bing introduces new local deals to mobile- Bing introduced a new deals service for their mobile and PC search engine. The deals are not being generated directly by Microsoft, but are the result of a new partnership with The Dealmap. The Dealmap is currently available on Android and iPhone devices, and connects Bing with “more than 200,000 offers in over 14,000 cities and towns across the U.S.” According to The Dealmap’s co-founder Chandu Thota, “The DealExchange is the most comprehensive platform for sourcing, distributing and monetizing local deals. Working with a technology leader like Microsoft bolsters our leadership position and highlights a period of explosive growth for The Dealmap. We look forward to continuing to collaborate with Microsoft in ways that will deliver value to consumers and continue to rapidly grow our business.” How do you think Google will respond to Bing’s latest move in local search?
Smartphone race still raging- A new reported from Nielsen revealed this week that the smartphone race is still alive and competitive. The report revealed that Android has passed the iPhone as American’s most popular smartphone operating system. The Android currently accounts for 29 percent of all active smartphone users, while Apple and Blackberry follow closely behind with 27 percent. To read more, check out Nick Bilton’s article on the NY Times technology blog.
Google’s Android app developers are more popular than Apple’s- This week, engineers developing apps for Google’s Android system became even more ‘sought after.’ According to information from the online job board Dice.com, there were 987 employer job request postings for Android developers, compared with 970 job listings looking for engineers with Apple expertise. According to Douglas MacMillan from Business Week, “Demand is swelling for Android programmers as Google woos makers of mobile applications to keep up with the growing popularity of its software. Android became the world’s best-selling smartphone platform last year, according to researcher Canalys, yet it trails in total number of apps, with more than 120,000 compared to the 350,000 programs in Apple’s App Store.”
Conversation around Google’s farming continues- Last week Google updated its search engine to address the growing problem of content farms, or what Google perceives to be low-quality content sites, which often outrank more relevant, original content in Google’s SERP. The change is one of the most dramatic Google has made to their algorithm, affecting an estimated 12 percent of all its search results. Stephen Levy conducted an interview with Amit Singhal and Matt Cutts, who announced the change in a blog post last week, to discuss the change and the impact it will have on search results. For more insight, check out Rick Egan’s POV on The Search Agents’ blog.