Last week, Facebook rolled out its new and improved commenting platform for blogs. In a nutshell it allows you to comment on any blog that has it installed without having to create a new profile for something like Disqus , IntenseDebate , or the site itself. By default the comments are also posted to your Facebook Wall and any comments your friends make on your wall (about your comment on the blog) show up on the blog as well as on your wall (see the pros/cons link below for a real world example. Though you can uncheck the option to post to Facebook.)
There have been some mixed reviews about the platform and it definitely has its Pros and Cons . As of writing this the Facebook commenting system seems to have one amazing benefit in that by requiring you to post using your real identity it has forced the Trolls back in to their caves. Whether they’re going to stay there or are just amassing some fake Facebook profiles is yet to be seen, but for now the sites that have implemented it are seeing a more civil commenting community .
The new Facebook commenting platform is great in terms of content sharing. The fact that your comment shows up on your Wall and thus in your friends news feeds is fantastic for blogs. It has the potential of generating even more comments and starting discussions that may not have happened previously. It’s also helping to expose your blog to a much wider social graph via your readers.
This is definitely a boon to blogs in one respect, but it’s missing many of the features that more robust platforms like Disqus have (like conversation mining across multiple platforms & multiple sign in options). Also, due to the ability for people to hide their walls and make it invisible to Google, Bing, etc. it doesn’t help out much in the way of linking from Facebook to the blog. The content of the comments on the blog might help some, but it’s no different than the way Google factors comment content into it’s algorithm currently.
The FB comment system is worth a try if you’re not happy with your current commenting system, but beware that there is some data portability problems and backup problems right now that Facebook is working on.
So what do you think? If you’ve implemented them on your site, let us know so we can check it out. If not, then what’s your opinion on them? A good thing, a bad thing, something that will need more testing?