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The Week We Searched For- February 18, 2011

Google gets more social- Google announced [1] on Thursday its new social search services, which will incorporate social media activities into search results. The new social search suite mergers your contacts’ relevant social media activities on Twitter, Google Buzz, LinkedIn and more into the SERP. The service will be rolled out over the next week on English speaking searches. Users must be logged into their Google account and have linked their social connections to Google in order to see social search results.

ComScore releases January 2011 search data- ComScore released [2] their January 2011 core search share report on Monday. This month’s report was another win for Bing, whose share improved by 1.1 point to 13.1 percent. Google dropped 1 percent from 66.6 percent to 65.6 percent. Yahoo’s share remained stable from December 2010 to January 2011 at 16.1 percent.

ReachLocal Acquires DealOn- ReachLocal [3] acquired [4] the daily deal site DealOn [5] this week for $10 million. ReachLocal helps local businesses manage and monitor their paid, display, social and mobile advertisements. ReachLocal’s sales force will use DealOn to sell daily deals online for their advertisers.

Facebook adds civil unions to profile options- On Thursday, Facebook added civil unions and domestic partnerships to their relationship status options. In a statement to Huffington Post [6], Andrew Noyes, Facebook’s manager public policy communications, explains, “This has been a highly requested feature from users. We want to provide options for people to genuinely and authentically reflect their relationships on Facebook.”

Bing introduces new toolbar- Microsoft announced its new Bing Bar [7], designed to better incorporate the sophistication of Bing’s search engine into the user experience. The toolbar acts like an online chaperon, automating your email, Facebook and more, while assisting on searches within websites. The toolbar also provides automated news, weather, traffic updates and even a Groupon like deal section. Have you tried out Bing’s new Bing Bar? We are interested to hear what your impressions of the new service are and if you think Bing Bar can compete with Google Instant and Google’s new social search.

What we are reading-

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [16]