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Chicken Little and SEO

Contrary to popular belief, the SEO sky isn’t falling even after Google rolled out its latest algorithm update [1] this week. In this update, Google wants to “reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis...” What this means in a nutshell: Rule #1: Create unique, valuable content. Period. Rule #2: In case you haven’t in the past... Follow rule #1. As a search practitioner, I’d like to add a couple more elements...
  1. Ensure your content is accessible, logically organized, and shareable.
  2. Promote your content effectively (including social channels)
Over the next few weeks, we expect to see fluctuations in rankings and associated traffic.  As Google notes, “some sites will go up and some will go down.” What shouldn’t happen is a panic to ‘correct course’ or make significant changes to current best practice tactics (see Rule #1). TSA has always supported clients in strategic initiatives to create, maintain, enhance and promote the uniqueness and value of their web presence. Although there’s a lot of clucking out on the Interweb today, the sky isn’t falling by any means. With change (and a bit of blue sky poking through) comes opportunity.