Chicken Little and SEO

Posted on Friday, February 25th, 2011 by Print This Post Print This Post

Categories - Featured, News, SEO

Contrary to popular belief, the SEO sky isn’t falling even after Google rolled out its latest algorithm update this week.

In this update, Google wants to “reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis…”

What this means in a nutshell:

Rule #1: Create unique, valuable content. Period.
Rule #2: In case you haven’t in the past… Follow rule #1.

As a search practitioner, I’d like to add a couple more elements…

  1. Ensure your content is accessible, logically organized, and shareable.
  2. Promote your content effectively (including social channels)

Over the next few weeks, we expect to see fluctuations in rankings and associated traffic.  As Google notes, “some sites will go up and some will go down.” What shouldn’t happen is a panic to ‘correct course’ or make significant changes to current best practice tactics (see Rule #1).

TSA has always supported clients in strategic initiatives to create, maintain, enhance and promote the uniqueness and value of their web presence.

Although there’s a lot of clucking out on the Interweb today, the sky isn’t falling by any means. With change (and a bit of blue sky poking through) comes opportunity.

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3 Responses to “Chicken Little and SEO”

  1. Jerome says:

    Wow. I didn’t realize they updated their algorithm until I read this, but I did notice the past few days that my search results were coming back with totally irrelevant or unhelpful sites. “Popular” sites – yes, but they did not address my search questions at all. I was typing in very simple things, like I wanted to know what a Firefox browser plugin was for…couldn’t get an answer! It returned a bunch of “popular” websites, none of which had an answer for this very simple question. One of the websites was a message board with someone who asked the exact same question…and some jerk responded with “Google is your friend…do a search.” Sometimes the best answers are just from blogs that are not very popular. This is totally ridiculous and absurd. Google is a mess!

    • Jerome, thanks for your comment.

      Google updates their algo constantly (at least frequently) the last couple, however, have been targeting a larger % of search results and specifically targeting low quality sites in an effort to weed out those sites.

      Fewf things different here is that (a) There was a *big* shift for some sites (b) Google announced it.

      Nothing like a Google update, announcement and traffic drops to start the SEO community humming!

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