Archive | February, 2011

Chicken Little and SEO

Chicken Little and SEO

Posted on Friday, February 25th, 2011 by

Contrary to popular belief, the SEO sky isn’t falling even after Google rolled out its latest algorithm update this week. [...more]

Featured, News, SEO Comments (3)

AdWords Update:  Optimize for Conversions

AdWords Update: Optimize for Conversions

Posted on Friday, February 25th, 2011 by

A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]

Featured, News, SEM Comments (2)

The Week We Searched For- February 25, 2011

The Week We Searched For- February 25, 2011

Posted on Friday, February 25th, 2011 by

In this week's edition, Google takes action against content farms and launches a new optimization feature in AdWords. [...more]

Featured, News Comments (1)

Like, Is Something Missing from Google Social Search?

Like, Is Something Missing from Google Social Search?

Posted on Wednesday, February 23rd, 2011 by

Google announced an expansion of its current social search result services, which will more predominately feature relevant social activity in Google’s organic listings. [...more]

Featured, News, Social Media Comments (2)

The Week We Searched For- February 18, 2011

The Week We Searched For- February 18, 2011

Posted on Friday, February 18th, 2011 by

Google announced a new social search service this week, which incorporate relevant social media activities into SERP. [...more]

Featured, News Comments (3)

Search’s dirty little secrets

Search’s dirty little secrets

Posted on Tuesday, February 15th, 2011 by

In the Sunday edition of the New York Times’ David Segal authored an investigatory piece on JCPenney’s SEO rankings that goes deep into Black Hat practices. What's revealing about the article isn't its description of paid linking schemes, but rather the mainstream interest in the details of SEO. [...more]

Featured, News, SEO Comments (5)

Bing/Yahoo! to permit bids on trademark terms

Bing/Yahoo! to permit bids on trademark terms

Posted on Monday, February 14th, 2011 by

Microsoft has announced a significant change to its paid search editorial policy, which will enable marketers to bid on trademark terms across Bing and Yahoo!. [...more]

Featured, News, SEM Comments (3)

Does Google Reward High Quality Scores with More Impressions?

Does Google Reward High Quality Scores with More Impressions?

Posted on Monday, February 14th, 2011 by

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

Featured, SEM Comments (6)

The Week We Searched For- February 11, 2011

The Week We Searched For- February 11, 2011

Posted on Friday, February 11th, 2011 by

It's been an exciting week in search, as AOL announces its acquisition of Huffington Post, Nokia and Microsoft team up to fight Apple on the mobile front, and Google introduces new security options. [...more]

Featured, News Comments (1)

Blekko vs. Bieber: A Tale of Two Complexities

Blekko vs. Bieber: A Tale of Two Complexities

Posted on Wednesday, February 9th, 2011 by

Ever wonder what an upstart search engine and Canadian teen heartthrob have in common? [...more]

Featured, SEO, Social Media Comments (4)

Mobile Super Bowl Commercial Winners and Losers

Mobile Super Bowl Commercial Winners and Losers

Posted on Monday, February 7th, 2011 by

Mike takes a look at the winners and losers from the "real" big game on Sunday -- mobile search advertising. [...more]

Featured, Mobile, SEM, SEO Comments (17)

The Week We Searched For- February 4, 2011

The Week We Searched For- February 4, 2011

Posted on Friday, February 4th, 2011 by

In this week's search news, Google accuses Microsoft of copying their search results while Yahoo! and Zillow finalize a new marketing agreement. [...more]

Featured, News Comments (2)

Google to Retire Real Estate Listings from Google Maps

Google to Retire Real Estate Listings from Google Maps

Posted on Thursday, February 3rd, 2011 by

Google has announced their plans to remove real-estate listings from Google Maps. Is there a new real estate search tool in the works? [...more]

Featured, News Comments (5)

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