Chicken Little and SEO
Posted on Friday, February 25th, 2011 by Grant Simmons
Contrary to popular belief, the SEO sky isn’t falling even after Google rolled out its latest algorithm update this week. [...more]
Archive | February, 2011
AdWords Update: Optimize for Conversions
Posted on Friday, February 25th, 2011 by Alec Green
A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]
Featured, News, SEM Comments (2)
The Week We Searched For- February 25, 2011
Posted on Friday, February 25th, 2011 by Camille Canon
In this week's edition, Google takes action against content farms and launches a new optimization feature in AdWords. [...more]
Featured, News Comments (1)
Like, Is Something Missing from Google Social Search?
Posted on Wednesday, February 23rd, 2011 by Camille Canon
Google announced an expansion of its current social search result services, which will more predominately feature relevant social activity in Google’s organic listings. [...more]
Featured, News, Social Media Comments (2)
The Week We Searched For- February 18, 2011
Posted on Friday, February 18th, 2011 by Camille Canon
Google announced a new social search service this week, which incorporate relevant social media activities into SERP. [...more]
Featured, News Comments (3)
Search’s dirty little secrets
Posted on Tuesday, February 15th, 2011 by Camille Canon
In the Sunday edition of the New York Times’ David Segal authored an investigatory piece on JCPenney’s SEO rankings that goes deep into Black Hat practices. What's revealing about the article isn't its description of paid linking schemes, but rather the mainstream interest in the details of SEO. [...more]
Featured, News, SEO Comments (5)
Bing/Yahoo! to permit bids on trademark terms
Posted on Monday, February 14th, 2011 by Camille Canon
Microsoft has announced a significant change to its paid search editorial policy, which will enable marketers to bid on trademark terms across Bing and Yahoo!. [...more]
Featured, News, SEM Comments (3)
Does Google Reward High Quality Scores with More Impressions?
Posted on Monday, February 14th, 2011 by Bradd Libby
Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]
Featured, SEM Comments (6)
The Week We Searched For- February 11, 2011
Posted on Friday, February 11th, 2011 by Camille Canon
It's been an exciting week in search, as AOL announces its acquisition of Huffington Post, Nokia and Microsoft team up to fight Apple on the mobile front, and Google introduces new security options. [...more]
Featured, News Comments (1)
Blekko vs. Bieber: A Tale of Two Complexities
Posted on Wednesday, February 9th, 2011 by Heather Sundell
Ever wonder what an upstart search engine and Canadian teen heartthrob have in common? [...more]
Featured, SEO, Social Media Comments (4)
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