Facebook integrates Facebook comments into Facebook Ads-Facebook announced this week a new ad format called “Sponsored Stories” that enables marketers to integrate user-generated content regarding their brand within an ad. For a further explanation and insight into how this significant change may impact search marketers, check out Keith Wilson’s article on The Search Agents’ blog. Google launches Keep My Opt-Outs- Google launched a new tool on Monday called Keep My Opt-Outs, designed to enable users to permanently opt out of ad tracking cookies. Unlike current opt-out systems, which reset whenever you delete your cookies, Keep My Opt-Outs is built in to Google’s Chrome browser, making the opt-out process permanent. Google to reformat paid ad descriptions- Google is set to make another change to the appearance of their paid-search advertisements. Once this is implemented, any description line 1 that ends in punctuation will be tacked on to the headline and separated by a dash. The change will only affect paid ads appearing in the top three positions. Google’s super Wi-Fi get approved by FCC- The Federal Communications Commission granted nine U.S. companies the go-ahead to manage usage of “white space”- an unlicensed spectrum of free airwaves. The decision marks a significant step in the direction of free wireless, and an essential opening of more ways to manage the expected increase of traffic in the future. To learn more, check out Marguerite Reardon’s article on CNet News. Google tests display ads in Gmail- Google started showing display ads in Gmail accounts at the end of last week. Google has always served relevant ads within Gmail, but now the ads will appear with images. In a statement to Search Engine Land, a Google representative explained the change, stating, "We're always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content." Google to shut down real-estate listings- Google announced on Wednesday their plans to remove their real-estate listings from Google Maps. In a blog post announcing the decision, Brian McClendon, vice president of Google Earth and Maps, stated, “In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.” Google to censor piracy-related search terms- Google announced on Thursday that it will begin censoring its predictive search tools (Google’s Autocomplete and Instant tools) against terms related to pirated material, ex. BitTorrent, torrent, utorrent, RapidShare, and Megaupload. To learn more, check out Sara Yin’s article in PC Magazine.