EU Investigates Google’s Manipulation of Search Results- The European Union’s antitrust investigation has begun asking advertisers if Google suggested any relationship between increased paid-search campaigns and improved organic rankings. The New York Times confidentially obtained a questionnaire of about 120 questions, aimed at determining whether Google manipulates organic results. Some of the questions include:
- Please explain whether and, if yes, to what extent your advertising spending with Google has ever had an influence on your ranking in Google’s natural search?
- Has Google ever mentioned to you that increasing your advertising spending could improve your ranking in Google’s natural search?
- Is your company aware of the existence of the features in Google’s natural search ranking algorithm which, in your view, might penalize the ranking or display of your vertical search Web site pages?