Archive | January, 2011

New White Paper: Evidence-Based Search Marketing

New White Paper: Evidence-Based Search Marketing

Posted on Monday, January 31st, 2011 by

In The Search Agency's latest white paper, we discusses a new way to improve the performance of search marketing campaigns based on the principles of evidence-based medicine. [...more]

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The Week We Searched For- January 28, 2011

The Week We Searched For- January 28, 2011

Posted on Friday, January 28th, 2011 by

Facebook and Google dominate the news this week, as Facebook introduced its new user-generated ad format and Google launched several new services. [...more]

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Google launches Keep My Opt-Outs

Google launches Keep My Opt-Outs

Posted on Friday, January 28th, 2011 by

Google launched a new tool on Monday called Keep My Opt-Outs, designed to enable users to permanently opt out of ad tracking cookies. [...more]

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Integrating Facebook Comments into Facebook Ads

Integrating Facebook Comments into Facebook Ads

Posted on Thursday, January 27th, 2011 by

Facebook's new "Sponsored Stories" integrates the likes, updates, check-ins, and interactions from your friends and family into ads for popular brands. [...more]

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An Interview with David Hughes

An Interview with David Hughes

Posted on Thursday, January 27th, 2011 by

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

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Google to Reformat Paid Ad Descriptions

Google to Reformat Paid Ad Descriptions

Posted on Wednesday, January 26th, 2011 by

Google is set to modify the presentation of paid ads in the top three positions. [...more]

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Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

Posted on Tuesday, January 25th, 2011 by

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

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The Week We Searched For- Google’s New CEO

The Week We Searched For- Google’s New CEO

Posted on Friday, January 21st, 2011 by

Google announced on Thursday afternoon that co-founder Larry Page will be replacing Eric Schmidt as Google’s CEO in April. The announcement marks the end of Schmidt’s nearly decade long leadership of the company. [...more]

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Like a Rock: The ‘Bid-CPC’ Relationship

Like a Rock: The ‘Bid-CPC’ Relationship

Posted on Wednesday, January 19th, 2011 by

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Posted on Tuesday, January 18th, 2011 by

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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The Week We Searched For- January 14, 2011

The Week We Searched For- January 14, 2011

Posted on Friday, January 14th, 2011 by

In this week's news, Google faces legal problems at home and abroad, as the EU investigates Google's manipulation of search results and their deal with ITA hits a snag. [...more]

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Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Posted on Thursday, January 13th, 2011 by

The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]

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What’s with all the hype about Quora?

What’s with all the hype about Quora?

Posted on Tuesday, January 11th, 2011 by

Quora has received a lot of hype recently, but for those of us who aren't early adopters, it's hard to know what all the chatter is about. In this post, Grant Simmons helps explains why Quora has become so popular. [...more]

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Mobile Advertising – Click-to-Call and AdWords Call Metrics

Mobile Advertising – Click-to-Call and AdWords Call Metrics

Posted on Monday, January 10th, 2011 by

2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]

Featured, Mobile, SEM Comments (4)

I Have Returned to the Desert to Find Tablets

I Have Returned to the Desert to Find Tablets

Posted on Friday, January 7th, 2011 by

Barbara Palmer reports on her whirlwind tour of the Consumer Electronics Show in Vegas. [...more]

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The Week We Searched For- January 7, 2011

The Week We Searched For- January 7, 2011

Posted on Friday, January 7th, 2011 by

We start of 2011 with rumors of a coming Facebook IPO, a new Mac App Store, and a look into all the hype around Quora. [...more]

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The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

Posted on Thursday, January 6th, 2011 by

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

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How Search Marketing is Like Medicine

How Search Marketing is Like Medicine

Posted on Wednesday, January 5th, 2011 by

Search marketers and doctors may not seem to have a whole lot in common, but the way in which each uses data and statistical endpoints to inform diagnosis and treatment makes them more similar than you might think. [...more]

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