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New Video: What’s the most important factor for a well managed account?

This is the second edition of The Search Agents’ one-minute Q&A videos [1]. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, addresses the question “What’s the most important factor for a well managed account?”

The adage “garbage in, garbage out” certainly applies to the world of paid search.  The success of any new campaign management strategy hinges on the account manager’s ability to access accurate and comprehensive data.

To gain additional insight into SEM campaign management, make sure to check out Bradd Libby’s posts [2] on The Search Agents blog.

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [8]