This is the second edition of The Search Agents’ one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, addresses the question “What’s the most important factor for a well managed account?”
The adage “garbage in, garbage out” certainly applies to the world of paid search. The success of any new campaign management strategy hinges on the account manager’s ability to access accurate and comprehensive data.
To gain additional insight into SEM campaign management, make sure to check out Bradd Libby’s posts on The Search Agents blog.