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Google’s New “Automated Rules”

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules [1]” tool might only makes things worse. This feature helps users modify bids and budget limits based on recent performance of their ads, but gives very little guidance on how to do so in lower-risk ways that maximize return. Learn more in a new article at Search Engine Land: Google's New "Automated Rules" Lets You Shoot Your Eye Out [2]