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Google’s New “Automated Rules”

Posted on Thursday, December 9th, 2010 by Print This Post Print This Post

Categories - Featured, News, SEM

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool might only makes things worse. This feature helps users modify bids and budget limits based on recent performance of their ads, but gives very little guidance on how to do so in lower-risk ways that maximize return.

Learn more in a new article at Search Engine Land: Google’s New “Automated Rules” Lets You Shoot Your Eye Out

About Bradd Libby

Bradd easily becomes obsessed with small details. He can barely make it through a conversation without drawing a graph of something. He lives in the woods on the side of a hill in Norway. Bradd doesn't willingly wear shoes. He makes maps of places that don't exist. He picks up small shiny things he finds on the ground. He devolves into violent shouting matches with himself. He takes things apart to find out how they work but then can't figure out how to put them back together again. He also writes at Search Engine Land, Search Engine Journal and his personal blog.

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