Archive | December, 2010

From Business Intelligence to Bathtub Insights

From Business Intelligence to Bathtub Insights

Posted on Thursday, December 30th, 2010 by

Using online marketing data to answer wider questions about your industry is part of the domain of "business intelligence". But doing so requires an understanding of the mechanics driving your business. Without that, it is easy to get lost in the numbers. [...more]

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The Week We Searched For- December 17, 2010

The Week We Searched For- December 17, 2010

Posted on Friday, December 17th, 2010 by

This week in search, Google unveiled their new, supercharged book search services, Yahoo shuts down several beloved online services and Twitter gets another $200 million in investments. [...more]

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The Year We Searched For 2010

The Year We Searched For 2010

Posted on Thursday, December 16th, 2010 by

2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]

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New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

Posted on Wednesday, December 15th, 2010 by

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

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The Week We Searched For- December 10, 2010

The Week We Searched For- December 10, 2010

Posted on Friday, December 10th, 2010 by

TWWSF features a new report from the Pew Research Center on Twitter users, stories of Microsoft's failed bid for Facebook and the role of hack-activists in the Wikileaks scandal. [...more]

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Google’s New “Automated Rules”

Google’s New “Automated Rules”

Posted on Thursday, December 9th, 2010 by

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool might only makes things worse. [...more]

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Less Search, More Time…For What?

Less Search, More Time…For What?

Posted on Thursday, December 9th, 2010 by

As search becomes faster and more efficient, smaller engines are rising to the occasion to streamline the user experience, but what's the rush and how will this trend impact search? [...more]

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Yahoo’s Transition to Microsoft AdCenter:  A Mixed Bag for Advertisers

Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers

Posted on Tuesday, December 7th, 2010 by

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

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Braking the Rules

Braking the Rules

Posted on Monday, December 6th, 2010 by

Whether written out in computer code or just rattling around inside people's heads, many PPC account managers like to use rules to help guide their bidding decisions. But it's very easy to create rules that do more harm than good. [...more]

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Making Sense of the Do Not Track Regulations

Making Sense of the Do Not Track Regulations

Posted on Friday, December 3rd, 2010 by

The FTC has proposed some sweeping reforms to the online advertising industry with the goal of improving consumer privacy. What is the scope of these "do-not-track" regulations, who is behind them, and what is the likelihood that such legislation could actually be enforced? [...more]

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The Week We Searched For- December 3, 2010

The Week We Searched For- December 3, 2010

Posted on Friday, December 3rd, 2010 by

In this week in search, Google announces improved copyright protection measures and Facebook co-founder Chris Hughes introduces his new altruistic social networking site. [...more]

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