Google Instant for Mobile
Google launched a beta version of its Google Instant feature this week for mobile phones running on Android 2.2 and Apple iOS 4.0. Wondering what exactly instant search will look like on a mobile phone? For clarification, Google offers the following example : “If you type anse, you should see ansel adams along with other predictions. Results for the first prediction appear automatically, and tapping on the other predictions will display those results. Pressing the enter key or the search button skips the predictions and will display results for exactly what you’ve typed.”
The reviews of the new service have been a bit mixed with many  citing that the mobile service is not yet up to par with Google’s desktop-based instant search. If you have been using Google Instant on your smartphone, let us know your early impressions.
The War Rages: Facebook vs. Google
Google made a small change to its Terms of Service this week that could have a big impact on Facebook. According to Google’s new Terms of Service, any service that uses Google’s Contact API will have to offer reciprocity. At the moment, Facebook does not, which could complicate their Open Graph ambitions. It means that Facebook users will no longer be able to upload their contacts from their Google accounts, or at least until Facebook and Google reach some sort of resolution. For a more in-depth explanation of what these changes will mean to Facebook, as well as Twitter and others, check out Jason Kincaid’s article on TechCrunch .
Are Location Services Overhyped?
A new report from the Pew Research Center’s Internet & Life project  reveals that a small minority of web users is plugged into location-based services. In fact only 4% of internet users use location-based services like Foursquare or Gowalla. What’s even more interesting about their findings is that only 1% of web users report ‘checking in’ using their mobile phones on any given day.
Google and VivaKI Extend Partnership
Google and VivaKi, a digital agency, announced this week their plans to extend their partnership from 2008 for another two years. As part of the contract renewal, Google will also have access to VivaKi’s video and mobile display ad platform. The new platform will enable advertisers to bid on mobile and video display ads in real time on Google’s DoubleClick exchange. To read more, check out Tanzina Vega’s article  on the NYTimes technology blog.
- The Week We Searched For- May 11, 2012  - May 11, 2012
- Interview with Cassandra Caswell-Stirling  - May 10, 2012
- The Week We Searched For- April 30-May 2, 2012  - May 4, 2012
- eRetailers Winning Customers at the Zero Moment of Truth  - May 3, 2012
- The Week We Searched For- April 20, 2012  - April 20, 2012
- The Week We Searched For- April 13, 2012  - April 13, 2012
- The Week We Searched For- April 6, 2012  - April 6, 2012
- An Interview with Erik Freeman  - April 5, 2012
- The Week We Searched For- April 2, 2012  - April 2, 2012
- The Week We Searched For- March 23, 2012  - March 23, 2012