Posted on Tuesday, November 30th, 2010 by Camille Canon
The Search Agents sit down with TSA's Vice President of Business Intelligence to discuss his current research interests, evidence-based marketing, and his quest to finally defeat his son at his favorite board games. [...more]
Posted on Monday, November 29th, 2010 by Camille Canon
This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]
Posted on Monday, November 22nd, 2010 by Lindsay Crone
A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]
Posted on Friday, November 19th, 2010 by Camille Canon
This week in search we discuss Google's latest rumored acquisition, a new threat to Gmail, and the future of time travel. [...more]
Posted on Monday, November 15th, 2010 by Alec Green
One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]
Posted on Friday, November 12th, 2010 by Camille Canon
It was another Google-dominated week in search marketing with even more changes to Google's SERP -- Product Listing Ads, Instant Previews, and the renaming of 'Sponsored Links' as 'Ads.' [...more]
Posted on Thursday, November 11th, 2010 by Alec Green
Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]
Posted on Wednesday, November 10th, 2010 by Alec Green
Google has rolled out Instant Previews, supplementing the standard text results with a snapshot image of the destination web page. What impact will this have on site design? And could these site previews end up steering clicks away from the paid ads? [...more]
Posted on Friday, November 5th, 2010 by Camille Canon
In this week's search wrap up, the war between Google and Facebook continues to rage with Google's new Terms of Services that could dramatically affect Facebook's Open Graph. [...more]
Posted on Thursday, November 4th, 2010 by Bradd Libby
A new modification of Google's organic search results risks catching online retailers between a rock, a hard place and, as it turns out, another hard place. [...more]
Posted on Monday, November 1st, 2010 by David Waterman
Google's latest change to the results page for local search should have a big impact on publishers from a number of different web verticals. [...more]
