Archive | November, 2010

Interview with Keith Wilson

Interview with Keith Wilson

Posted on Tuesday, November 30th, 2010 by

The Search Agents sit down with TSA's Vice President of Business Intelligence to discuss his current research interests, evidence-based marketing, and his quest to finally defeat his son at his favorite board games. [...more]

Featured Comments (2)

New Video: What is the best way to bid for paid search ad space?

New Video: What is the best way to bid for paid search ad space?

Posted on Monday, November 29th, 2010 by

This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]

Featured, SEM Comments (1)

Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

Posted on Monday, November 22nd, 2010 by

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

Featured, SEM Comments (14)

The Week We Searched For- November 19, 2010

The Week We Searched For- November 19, 2010

Posted on Friday, November 19th, 2010 by

This week in search we discuss Google's latest rumored acquisition, a new threat to Gmail, and the future of time travel. [...more]

Featured, News Comments (0)

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Posted on Monday, November 15th, 2010 by

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

Featured, News, SEM Comments (37)

The Week We Searched For- November 12, 2010

The Week We Searched For- November 12, 2010

Posted on Friday, November 12th, 2010 by

It was another Google-dominated week in search marketing with even more changes to Google's SERP -- Product Listing Ads, Instant Previews, and the renaming of 'Sponsored Links' as 'Ads.' [...more]

Featured, News Comments (1)

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Posted on Thursday, November 11th, 2010 by

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

Featured, News, SEM Comments (13)

Instant Previews Bring Your Website to the Google Results Page

Instant Previews Bring Your Website to the Google Results Page

Posted on Wednesday, November 10th, 2010 by

Google has rolled out Instant Previews, supplementing the standard text results with a snapshot image of the destination web page. What impact will this have on site design? And could these site previews end up steering clicks away from the paid ads? [...more]

Featured, News, SEM, SEO Comments (10)

The Week We Searched For- November 5, 2010

The Week We Searched For- November 5, 2010

Posted on Friday, November 5th, 2010 by

In this week's search wrap up, the war between Google and Facebook continues to rage with Google's new Terms of Services that could dramatically affect Facebook's Open Graph. [...more]

Featured, News Comments (1)

Google Rich Snippets for Shopping Sites: A New Dilemma

Google Rich Snippets for Shopping Sites: A New Dilemma

Posted on Thursday, November 4th, 2010 by

A new modification of Google's organic search results risks catching online retailers between a rock, a hard place and, as it turns out, another hard place. [...more]

Featured, Feeds, SEO Comments (3)

Google Places Impact on Travel Listings

Google Places Impact on Travel Listings

Posted on Monday, November 1st, 2010 by

Google's latest change to the results page for local search should have a big impact on publishers from a number of different web verticals. [...more]

Featured, SEO Comments (3)

Follow Us on Twitter

Authors