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The Week We Searched For- October 22, 2010

Google Introduces In-Page Analytics

Google introduced [1] a new addition to their analytics suite at the end of last week called In-Page Analytics. The feature demonstrates a vast improvement of their old site overlay service. The new system allows users to view relevant page metrics across a variety of traffic metrics, including keywords. What’s remarkable about the new service is that these metrics are superimposed over the live site, allowing you to track the site in real time as the data refreshes. For a more in-depth look at the new service, check out Richard Schneider’s article [2] on The Search Agents’ blog.

Kleiner Perkins to Fund Social Start-Ups

Facebook, Amazon and Comcast established a $250 million fund this week to invest in social networking related start-ups. The ‘S’ fund, as it’s being called, will be led by Kleiner Perkins Caulfield & Byers, one of Silicon Valley’s most influential venture capital firms. The goal of the new fund, as Kleiner Perkins partner John Doerr stated at a press conference on Thursday, is to “to find and fund and accelerate the success of these new kinds of social entrepreneurs.” To read more, check out Benny Evangelista’s article [3] in the San Francisco Chronicle.

Networks Block Programs for Google TV

The Wall Street Journal [4] reported this week on ABC, CBS and NBC’s plans to block online television programming from being viewed on Google’s new web-based TV service. The decision marks the growing rift between Google and several media companies, which remain unconvinced that Google can provide a viable business model that would protect broadcast business. For more on the issue, check out Danny Sullivan’s article [5] on Search Engine Land.

Facebook’s Privacy Troubles Continue

Issues of Facebook’s privacy settings have gotten the attention of the U.S. Congress. This week, Edward Markey (D-MA) and Joe Barton (R-TX) authored a joint letter to Facebook CEO Mark Zuckerberg, challenging him on Facebook’s knowledge of third-party applications transmitting user data and how the company is handling the situation. For more on the issue, take a look at Jacqui Cheng’s article [6] on Wired.com.

244,000 Germans Opt Out of Google Maps

Google announced this week that 244,000 people in Germany had requested that images of their houses and apartments be removed from its Street View maps service. An official blog post on the topic reported that only 2.9 percent out of 8.5 million German households had opted out of Google’s service. To learn more, check out Kevin O’Brien’s article [7] on the New York Times Technology Blog.

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [13]