Google Introduces In-Page Analytics
Google introduced a new addition to their analytics suite at the end of last week called In-Page Analytics. The feature demonstrates a vast improvement of their old site overlay service. The new system allows users to view relevant page metrics across a variety of traffic metrics, including keywords. What’s remarkable about the new service is that these metrics are superimposed over the live site, allowing you to track the site in real time as the data refreshes. For a more in-depth look at the new service, check out Richard Schneider’s article on The Search Agents’ blog.
Kleiner Perkins to Fund Social Start-Ups
Facebook, Amazon and Comcast established a $250 million fund this week to invest in social networking related start-ups. The ‘S’ fund, as it’s being called, will be led by Kleiner Perkins Caulfield & Byers, one of Silicon Valley’s most influential venture capital firms. The goal of the new fund, as Kleiner Perkins partner John Doerr stated at a press conference on Thursday, is to “to find and fund and accelerate the success of these new kinds of social entrepreneurs.” To read more, check out Benny Evangelista’s article in the San Francisco Chronicle.
Networks Block Programs for Google TV
The Wall Street Journal reported this week on ABC, CBS and NBC’s plans to block online television programming from being viewed on Google’s new web-based TV service. The decision marks the growing rift between Google and several media companies, which remain unconvinced that Google can provide a viable business model that would protect broadcast business. For more on the issue, check out Danny Sullivan’s article on Search Engine Land.
Facebook’s Privacy Troubles Continue
Issues of Facebook’s privacy settings have gotten the attention of the U.S. Congress. This week, Edward Markey (D-MA) and Joe Barton (R-TX) authored a joint letter to Facebook CEO Mark Zuckerberg, challenging him on Facebook’s knowledge of third-party applications transmitting user data and how the company is handling the situation. For more on the issue, take a look at Jacqui Cheng’s article on Wired.com.
244,000 Germans Opt Out of Google Maps
Google announced this week that 244,000 people in Germany had requested that images of their houses and apartments be removed from its Street View maps service. An official blog post on the topic reported that only 2.9 percent out of 8.5 million German households had opted out of Google’s service. To learn more, check out Kevin O’Brien’s article on the New York Times Technology Blog.
- The Week We Searched For- May 11, 2012 - May 11, 2012
- Interview with Cassandra Caswell-Stirling - May 10, 2012
- The Week We Searched For- April 30-May 2, 2012 - May 4, 2012
- eRetailers Winning Customers at the Zero Moment of Truth - May 3, 2012
- The Week We Searched For- April 20, 2012 - April 20, 2012
- The Week We Searched For- April 13, 2012 - April 13, 2012
- The Week We Searched For- April 6, 2012 - April 6, 2012
- An Interview with Erik Freeman - April 5, 2012
- The Week We Searched For- April 2, 2012 - April 2, 2012
- The Week We Searched For- March 23, 2012 - March 23, 2012