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The Week We Searched For- October 1, 2010

Google Expands its Android Market Globally Google announced on Thursday that it will expand its Android Market to twenty new countries. Previously, only developers in the United States, Japan, Germany, France, Austria, Italy, Netherlands, Spain and United Kingdom could sell paid Android apps. According to a blog [1]posted by Eric Chu, Google’s mobile platform manager, "We have been hard at work on this and it is my pleasure to announce that effective today, developers from 20 more countries can now sell paid apps on Android Market. Additionally, over the next two weeks, users in 18 additional countries will be able to purchase paid apps from Android Market." Google Street View Now Includes Antarctica Google expanded its controversial Street View service this week to include Antarctica, Ireland and Brazil. The service now covers twenty-five countries on all seven continents. To read more and see pictures, check out Telegraph.co.uk’s article [2]. Google and The Image In a blog post on Thursday night, Google announced its new image formatting system WebP, designed to render smaller files that take up less space. According to Google, images take up roughly 65 percent of all Web accessed content—and traffic. With Google’s new formatting system, images will be rendered 39% smaller than in other formats, reducing the strain on servers and ISPs. To read more, check out Mark Hachman’s article in PCMag. [3] Facebook Users Can Now Upload High-Resolution Photos Facebook introduced this week its improved photo features, which will enable users to upload high-resolution photographs (2048 pixel resolution vs. the traditional 720 pixels) to their Facebook profiles. The new photo improvements will also allow users to use facial recognition to tag their friends in bulk and browse through albums more efficiently. To learn more, check out Amar Toor’s article on Switched [4]. Twitter to Make Money Dick Costolo, Twitter’s chief operating officer, introduced on Tuesday at the Mixx conference of the Interactive Advertising Bureau Twitter’s new plans for making money. Always a topic of conversation for the micro-blogging site, their new plans to monetize include allowing advertisers  to pay for Twitter to suggest their account to other users and, over the course of the next year, small business will be able to place ads directly on Twitter. Costolo also announced that Twitter’s @earlybird account will be discontinued. To read more on how these new efforts relate to Promoted Tweets, check out Claire Cain Miller’s article [5] on the New York Times technology blog. AOL Buys TechCrunch AOL announced on Tuesday itsacquisition of the technology blog TechCrunch for an undisclosed amount. In a press release, AOL CEO Tim Armstrong explains, “TechCrunch and its team will be an outstanding addition to the high-quality content on the AOL Technology Network, which is now a must-buy for advertisers seeking to associate their brands with leading technology content and its audience.” Armstrong also explains that TechCrunch will remain editorially independent. For more insight, check out Ryan Singel’s article [6] on Wired.com. The Social Network "The Social Network," The new Aaron Sorkin motion picture based on Mark Zuckerberg’s life during the development and rise of Facebook, opens in theatres today. To mark the much discussed event, Nick Bilton published a round-up of movie reviews, and asks the question “Will 500 million people want to see it (or recommend it to their friends), or is it just a story for the nerds?” [7]