Google Instant Update: Blue Arrow

Posted on Monday, October 4th, 2010 by Print This Post Print This Post

Categories - Featured, News

Google introduced several new features to instant search last week, including expanding instant search to several of its vertical search options, like News, Videos and Blogs, launching the service in twelve new countries, and introducing new keyboard navigation features.

One detail of the new services that’s been easy to overlook is the new blue arrow appearing next to the top search result. The subtle detail is part of Google’s expanding keyboard navigation features. The blue arrow can be moved by pressing on your keyboard’s ‘up’ and ‘down’ navigation keys, and arrowed results can be selected by holding down on the enter key.

The blue arrow also appears next to Sponsored Ads, prompting the question of whether or not the #1 paid search position just became even more valuable.

Although a subtle addition, it will be interesting to see whether Google’s new blue arrow points to a shift towards more mobile friendly navigation features.

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2 Responses to “Google Instant Update: Blue Arrow”

  1. Matt Kain says:

    This is a very interesting change. While frustrating for computer users(if you use the arrows to scroll up and down pages like I do), it is a perfect functional addition for Google TV and other Android devices with more limited navigation options.

    Combined with Google Instant, this makes Top 3 ranking for partial spellings a critical SEO land-grab. Increasingly, the ability is there to see relevant results materialize before your eyes as you type, and to instantly click to them without reviewing the rest of the SERP.

  2. David says:

    Thanks for the clarification on the introduction of the blue arrow, have you done any analysis on impact on CTR pre and post arrow?

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