Archive | October, 2010

Interview with Grant Simmons

Interview with Grant Simmons

Posted on Thursday, October 28th, 2010 by

This month The Search Agents sat down with Grant Simmons to discuss the growing importance of personalized search options, Facebook and Bing's new partnership and high school pole vault records. [...more]

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Local Advertising gets a Google Boost

Local Advertising gets a Google Boost

Posted on Wednesday, October 27th, 2010 by

Google announced on Monday a new addition to its local business advertising platform called Google Boost. The new service enables local business owners to easily create search advertisements directly from their Google Places account. [...more]

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Analyzing Googlebot’s Crawl of a Large Site During a Massive URL Migration

Analyzing Googlebot’s Crawl of a Large Site During a Massive URL Migration

Posted on Monday, October 25th, 2010 by

How does a massive URL change affect Google crawl patterns, pages indexed, and organic traffic for a large genealogy site? Read on. [...more]

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The Week We Searched For- October 22, 2010

The Week We Searched For- October 22, 2010

Posted on Friday, October 22nd, 2010 by

In this week's news round-up, Google introduces its new In-Page Analytics service, Facebook comes under attack (again) for privacy controls, and Google TV faces new challenges. [...more]

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Google In-Page Analytics Connects Metrics with Visuals

Google In-Page Analytics Connects Metrics with Visuals

Posted on Thursday, October 21st, 2010 by

Google recently introduced "In-Page Analytics" to the Google Analytics suite, enabling a visual representation of relevant page metrics associated with any specific segment of traffic all the way down to the keyword level. [...more]

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Google Update:  Sharing and Trending Hits Page One

Google Update: Sharing and Trending Hits Page One

Posted on Wednesday, October 20th, 2010 by

Google has rolled out some new features to its search results page including streamlined social networking content and search volume data from Google Trends. [...more]

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Quality Score Never Shined My Shoes

Quality Score Never Shined My Shoes

Posted on Tuesday, October 19th, 2010 by

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

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Google Update: More Transparency and Control over Location

Google Update: More Transparency and Control over Location

Posted on Tuesday, October 19th, 2010 by

Mack Lu, Associate Product Manager at Google, published a blog post yesterday announcing changes to Google’s location-related results that will enable users to always see their location setting and make changes to it. [...more]

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The Social Network and Me

The Social Network and Me

Posted on Monday, October 18th, 2010 by

An early adopter of Facebook offers a unique perspective on "The Social Network" and the evolution of online advertising. [...more]

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The Week We Searched For- October 15, 2010

The Week We Searched For- October 15, 2010

Posted on Friday, October 15th, 2010 by

In this week's search news wrap up, we focus on two big stories -- the rumored deal between search veterans AOL and Yahoo! and Bing and Facebook's new push for more personalized search results. [...more]

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The Week We Searched For- October 8, 2010

The Week We Searched For- October 8, 2010

Posted on Friday, October 8th, 2010 by

In this week in search, Facebook introduces its new Group service, Microsoft and Adobe team up against Apple and bit.ly announces new investments. [...more]

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Google Instant:  Advertising on Partially Spelled Keywords

Google Instant: Advertising on Partially Spelled Keywords

Posted on Tuesday, October 5th, 2010 by

Search marketers have been speculating as to what effect Google Instant will have on their SEM campaigns. We ran a test for a travel client adding partially spelled keywords on exact match to measure impression, click, and conversion volume. Read on for the results... [...more]

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Google Instant Update: Blue Arrow

Google Instant Update: Blue Arrow

Posted on Monday, October 4th, 2010 by

Have you noticed the blue arrow appearing next to Google's search results? The tiny addition is part of Google's expanding keyboard navigation features. [...more]

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The Week We Searched For- October 1, 2010

The Week We Searched For- October 1, 2010

Posted on Friday, October 1st, 2010 by

In this week's news roundup, Google introduces its new image formatting system, Facebook improves its photo posting features, and AOL announces its acquisition of TechCrunch. [...more]

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