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New White Paper Analyzes Impact of Google Instant on SEM and SEO

Last week, Google unveiled its new search feature, Google Instant, which promises to provide users with easier, faster and smarter search results. Google Instant has been called the most significant change to the Google search results since the advent of AdWords.  But how will it actually change user behavior?  And what effect could it have on SEM and SEO? In an effort to answer these questions, The Search Agency has published a new  white paper entitled “Google Instant: Potential Impact on SEM and SEO [1].” In the paper, we  provide a detailed overview of the new service, how users are likely to react, and how all this could impact paid and organic search.  Specific topics include: We invite you to download [1] the white paper from our web site and leave us a comment with any questions.  And now that we're coming up to a week after the launch of Google Instant, what changes (if any) have you seen in your campaigns?  Any significant shifts in keyword volume or clickthrough rate?  Let us know.