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Google Ranks as ‘Most Engaging’ Media Outlet

Posted on Wednesday, September 29th, 2010 by Print This Post Print This Post

Categories - Analytics, Featured, News

NewMediaMetrics, a company that researches consumer loyalty, released a study this month that looks at the relationship between consumers and media consumption to determine which media outlets have the most ‘engaged’ users. What’s noteworthy about NewMediaMetrics’ findings is that digital media outlets, e.g. Google, iTunes and Facebook, ranked higher than traditional television and print platforms in customer engagement. The study ranks Google Search as the most engaging media outlet, followed closely by AOL email, YouTube, Facebook and Amazon.com.

To get these results, NewMediaMetrics conducted an online study, asking 3,019 participants between the ages of 13 and 54 to grade their brand and media attachments on a scale from 0 to 10. Central to the study is the assumption that consumers who say they are attracted to a particular platform are 50% more likely to pay attention and buy from that brand than ‘unattached’ viewers.

What’s even more fascinating than the results of the survey is the variety of media platforms it highlights. It begs the question, is the act of searching for something on Google comparable with writing an email, watching television or buying an album on iTunes, or are we comparing apples and oranges?

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon +

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One Response to “Google Ranks as ‘Most Engaging’ Media Outlet”


  1. Google Ranks as ‘Most Engaging’ Media Outlet | Christopher Auman

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