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The Week We Searched For- Facebook Places- August 19, 2010

Posted on Friday, August 20th, 2010 by Print This Post Print This Post

Categories - Featured, News

Facebook Places

The biggest story this week was Facebook’s introduction of their new location-based service Facebook Places. The service mirrors several of the services already available, like Foursquare, Gowalla and Yelp, and will enable users to ‘check in’ at restaurants, cafes and local businesses and alert their friends of their whereabouts. The product manager of Facebook Places, Michael Sharon, explained during Wednesday’s announcement that Places is “not a service to broadcast your location at all times, but rather one to share where you are, who you are with, when you want to. It lets you find friends that are nearby and help you discover nearby places.”

It has long been anticipated that Facebook would introduce a location-based service, given their expanding network and the increasing popularity of services like Yelp and Foursquare. Given Facebook’s user base of over 500 million people, this new service could have an impact on online marketers’ ability to directly address their target audience.

The announcement has created quite of bit of controversy within the blogosphere. Here are some of the arguments you shouldn’t miss out on:

What does this mean for marketers?

The Search Agents’ David Carrillo authored an article in response to Facebook’s announcement, which takes a closer look into the hype around Facebook’s Places and offers marketers strategic advice on how to best optimize their Places campaigns.

What does this mean for Google?

Tom Krazit points out in his article on CNET that if Facebook Places catches on, Facebook will be sitting on a goldmine of local advertiser information, which should make Google worried.

What does this mean for privacy?

Almost immediately after Facebook’s announcement, The American Civil Liberties Union of Northern California expressed concerns over the new service, citing that Facebook once again failed to address critical privacy features. To read more, check out Jenna Wortham’s article in the New York Times.

For a more detailed account on where Facebook Places is already failing in terms of privacy, check out Ian Paul’s article on PC World.

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon +

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2 Responses to “The Week We Searched For- Facebook Places- August 19, 2010”

  1. Thanks for the valuable information. This was just the thing I was looking for; I really like how it includes the actual curved shape flight paths. Keep posting. I will be visiting back soon.

  2. Josefina Argüello says:

    Eh, its actually a bit disappointing. I was hoping it would add some kind of new, innovative feature, but its basically a carbon-copy ripoff of foursquare. Disappointing to say the least.

    Josefina Argüello – Posicionamiento en Buscadores


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