Archive | August, 2010

Use SEO Techniques to Dominate Your Fantasy Football League

Use SEO Techniques to Dominate Your Fantasy Football League

Posted on Monday, August 30th, 2010 by

Getting ready for your fantasy football draft? Learn how some SEO best practices can make a big difference on draft day. [...more]

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The Week We Searched For- August 27, 2010

The Week We Searched For- August 27, 2010

Posted on Friday, August 27th, 2010 by

Google devotes a new page to real time search results and a new Gmail Voice service. [...more]

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Ad Auctions are Not Auctions

Ad Auctions are Not Auctions

Posted on Tuesday, August 24th, 2010 by

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

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Why Carly Simon Was Waiting For Me Last Night

Why Carly Simon Was Waiting For Me Last Night

Posted on Monday, August 23rd, 2010 by

Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]

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Top 5 Benefits to Marketing with Facebook Places

Top 5 Benefits to Marketing with Facebook Places

Posted on Friday, August 20th, 2010 by

Facebook Places is the hottest new innovation in social media and will surely get more people to try location-based services. But does that mean your business should jump on board immediately? And what are the unique advertising opportunities available to online and offline marketers? [...more]

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The Week We Searched For- Facebook Places- August 19, 2010

The Week We Searched For- Facebook Places- August 19, 2010

Posted on Friday, August 20th, 2010 by

This week's TWWSF is devoted to the industry's response to Facebook Places. [...more]

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Facebook Places Makes Now the Time to Invest in Location-Based Services

Facebook Places Makes Now the Time to Invest in Location-Based Services

Posted on Thursday, August 19th, 2010 by

Still waiting to dip your toe in the pool of location-based social media? The launch of Facebook Places is sure to increase the number of people "checking in" and make it even easier for marketers to drive new business and reward their most loyal customers. [...more]

Featured, Mobile, Social Media Comments (7)

Questions, Answers, and Social Search

Questions, Answers, and Social Search

Posted on Monday, August 16th, 2010 by

Grace's article takes a look at the emerging 'social search' industry, a few of the big players and its potential value to consumers and marketers. [...more]

Featured, SEO, Social Media Comments (0)

The Week We Searched For- August 13, 2010

The Week We Searched For- August 13, 2010

Posted on Friday, August 13th, 2010 by

Google and Verizon net neutrality proposal has received a lot of criticism this week from net neutrality activists, who claim that, if passed, the Google-Verizon proposal will privatize the web. [...more]

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Betting on the Weak Horse

Betting on the Weak Horse

Posted on Monday, August 9th, 2010 by

Osama bin Laden said: "When people see a strong horse and a weak horse, by nature, they will like the strong horse." But in sponsored search advertising, betting on the weak horse can sometimes bring a larger payout. [...more]

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The Week We Searched For- August 6, 2010

The Week We Searched For- August 6, 2010

Posted on Friday, August 6th, 2010 by

Google dominates this week stories with their announcement that they will be shutting down Google Wave. [...more]

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The Net on Display Networks: OMMA Ad Nets 2010

The Net on Display Networks: OMMA Ad Nets 2010

Posted on Monday, August 2nd, 2010 by

Leonard reports back from OMMA Ad Nets 2010, where the leading networks and display industry players came together to sort out this expansive and intimidating field of opportunities and chaos. [...more]

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