Keeping Up With the Search Marketing Industry

Posted on Monday, July 12th, 2010 by Print This Post Print This Post

Categories - Featured, SEM, SEO

As an SEM account manager, I am very aware of the SEM world.  Sitelinks, Search Funnel reports, the different ways to use negative keywords, bid strategies for new keywords, how to approach SEM campaigns in preparation for the MSN/Yahoo alliance, and the list goes on and on….

As an online marketer, I need to be aware of everything that is going on outside of paid search, as well.  I have found it to be quite a challenge to keep up with the ever evolving and vast internet marketing industry.  What are the new developments and what do they mean for advertisers? What information can we see now through Google Webmaster tools that can help with SEO? How successful is Google retargeting? What does the increased use of Foursquare and other location-based social media mean for small businesses?  And the list goes on and on….

I surveyed several of TSA’s industry experts and came up with the following list of top blogs and news sources that we find to be helpful in keeping up with the latest developments.  What should you do with these? It’s up to you! You probably can’t read each one of these every day (unless you have some time management super powers).  Whether you work at an agency, manage your own online marketing campaigns, or just want to learn more about the industry, it seems valuable to cherry pick a few of the sites listed below to visit frequently and to give you insight into evolving your marketing strategies.

One more tip: www.TheSearchAgents.com is of course a must-read.  We just didn’t want to put it under EACH category to cut down on redundancy :).

GENERAL MARKETING INSPIRATION:

http://www.mediapost.com

http://sethgodin.typepad.com/

http://chiatdaynight.wordpress.com/

IAB and American Association of Advertising Agencies Smartbrief newsletters

SEM:

http://adwords.blogspot.com (Google AdWords blog)

www.ysmblog.com (Yahoo Search Marketing blog)

http://community.microsoftadvertising.com (MSN/Bing AdCenter blog)

http://www.mattcutts.com/blog/

http://searchengineland.com/

http://searchenginewatch.com/

http://www.rimmkaufman.com/rkgblog/

http://analytics.blogspot.com/

http://www.semgeek.com/

http://sphinn.com/

http://whunt.com/

http://www.toprankblog.com/

SEO:

www.SEObyTheSea.com – Technical help

www.SEOMoz.com

www.SEOdojo.com

http://googlewebmastercentral.blogspot.com/

http://www.sugarrae.com/

Twitter – find the industry experts and follow them

DISPLAY:

www.eMarketer.com

CONSUMER EXPERIENCE:

http://www.marketingexperiments.com/

http://sitetuners.wordpress.com/

http://www.futurenowinc.com/

http://www.ioninteractive.com/post-click-marketing-blog/

SOCIAL MEDIA:

www.ReelSEO.com

www.Mashable.com

www.blog.facebook.com

www.blog.Foursquare.com

www.InsideFacebook.com

www.AllAboutFacebook.com

http://youtube-global.blogspot.com/

www.blog.twitter.com

www.ReadWriteWeb.com

http://www.problogger.net/

www.socialtimes.com

EMAIL:

http://www.retailemailblog.com/

AFFILIATE:

http://www.nickycakes.com/

http://cashtactics.net/

http://www.shoemoney.com/

It goes without saying that this list is far from exhaustive.  What other blogs are on your “must read” list?

Tags | ,

5 Responses to “Keeping Up With the Search Marketing Industry”

  1. Richard says:

    Great list of sites, Tal. Here are two other sites that I like -

    SEO -
    wiep.net

    Social Media -
    socialmediaexplorer.com

  2. Mel says:

    Awesome list of great intell for anyone who wants to keep up with the industry.

  3. bradd libby says:

    I regularly visit AllTop.com, a blog post aggregator. They have a dedicated page for Marketing:
    http://marketing.alltop.com/

    One for SEM:
    http://sem.alltop.com/

    One for SEO:
    http://seo.alltop.com/

    One for social media:
    http://social-media.alltop.com/

    And many other topics. Thanks for the great list, Tal!

  4. I really liked this post, this one will go straight into my stumble upon webpage :)

Trackbacks/Pingbacks

  1. The Importance of Internet Marketing and Its Benefits | VibeOnlineMarketing.com

Leave a Reply

Follow Us on Twitter

Authors