As an SEM account manager, I am very aware of the SEM world. Sitelinks, Search Funnel reports, the different ways to use negative keywords, bid strategies for new keywords, how to approach SEM campaigns in preparation for the MSN/Yahoo alliance, and the list goes on and on….
As an online marketer, I need to be aware of everything that is going on outside of paid search, as well. I have found it to be quite a challenge to keep up with the ever evolving and vast internet marketing industry. What are the new developments and what do they mean for advertisers? What information can we see now through Google Webmaster tools that can help with SEO? How successful is Google retargeting? What does the increased use of Foursquare and other location-based social media mean for small businesses? And the list goes on and on….
I surveyed several of TSA’s industry experts and came up with the following list of top blogs and news sources that we find to be helpful in keeping up with the latest developments. What should you do with these? It’s up to you! You probably can’t read each one of these every day (unless you have some time management super powers). Whether you work at an agency, manage your own online marketing campaigns, or just want to learn more about the industry, it seems valuable to cherry pick a few of the sites listed below to visit frequently and to give you insight into evolving your marketing strategies.
One more tip: www.TheSearchAgents.com is of course a must-read. We just didn’t want to put it under EACH category to cut down on redundancy :).
GENERAL MARKETING INSPIRATION:
IAB and American Association of Advertising Agencies Smartbrief newsletters
http://adwords.blogspot.com (Google AdWords blog)
www.ysmblog.com (Yahoo Search Marketing blog)
http://community.microsoftadvertising.com (MSN/Bing AdCenter blog)
www.SEObyTheSea.com – Technical help
Twitter – find the industry experts and follow them
It goes without saying that this list is far from exhaustive. What other blogs are on your “must read” list?