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Five Tips for Building SEO Best Practices Decks
Posted By Richard W. On July 22, 2010 @ 2:17 am In Featured,SEO | 1 Comment
As part of my job as an SEO specialist, I am often asked to produce a “best practices” deck for clients. These can range from very broad topic such as Twitter or more specific challenges such as URL Confusion and How to Fix it . Many times the topics will relate to our field of expertise and we will be well-versed on all aspects of it. Other times we will be asked to give an overview of an area that quite frankly we have little direct experience with. Given our status as SEO specialists, it is our responsibility to research our best practices decks with due diligence regardless of whether we have prior experience or not.
Having developed many SEO best practices presentations for our clients at TSA, I wanted to share a few tips for how to make these best practices decks most effective for your clients:
Once you have your killer SEO best practices deck, there is one final thing that will make-or-break the presentation. Be sure to deliver your presentation with confidence. Rehearse in front of a mirror. Rehearse new decks to your colleagues. Take Toastmasters classes. Speaking with confidence does not come naturally for some of us but it’s worth putting in the time.
Best practices presentations can seem daunting at first, but can really help to build your credibility with clients. Plus the development of these decks forces you to go beyond the day-to-day campaign management and really dive into the critical issues of your area of expertise.
What other techniques have you found to be helpful in developing or presenting on best practices?
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URL to article: http://www.thesearchagents.com/2010/07/five-tips-for-building-seo-best-practices-decks/
URLs in this post:
 URL Confusion and How to Fix it: http://www.thesearchagents.com../../../../../2009/12/url-confusion-and-how-to-fix-it/
 Managing Projects You Don’t Understand: http://www.thesearchagents.com/2010/06/managing-projects-you-dont-understand/
 Sanity isn’t overrated. 8 tips to keep your business mind on track.: http://www.thesearchagents.com/2009/05/sanity-isnt-over-rated-8-tips-to-keep-your-business-mind-on-track/
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