Archive | July, 2010

The Week We Searched For- July 30, 2010

The Week We Searched For- July 30, 2010

Posted on Friday, July 30th, 2010 by

Facebook introduced two new services this week: "Facebook Questions," which enables users to pose questions to Facebook's community, and their new social shopping service with Amazon. [...more]

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Interview with Bradd Libby

Interview with Bradd Libby

Posted on Wednesday, July 28th, 2010 by

Bradd Libby sat down with The Search Agents this month to discuss his most recent white paper on bid optimization, the most interesting sectors of paid media and his passion for baby announcements. [...more]

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3 Ways to Market Your Business on Foursquare

3 Ways to Market Your Business on Foursquare

Posted on Monday, July 26th, 2010 by

Foursquare is the latest darling of social media. And as more users sign up, more businesses are getting in the game to find new customers and reward their loyal evangelists. [...more]

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The Week We Searched For- July 23, 2010

The Week We Searched For- July 23, 2010

Posted on Friday, July 23rd, 2010 by

This week's stories are filled with disappointing quarterly revenue reports from many of the industry's leading companies. [...more]

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Five Tips for Building SEO Best Practices Decks

Five Tips for Building SEO Best Practices Decks

Posted on Thursday, July 22nd, 2010 by

Best practices presentations can seem daunting at first, but can really help to build your credibility with clients or internal stakeholders. Here are some great tips to make the process a little easier and improve the quality of your presentations. [...more]

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Implementing a New SEM Agency Partnership

Implementing a New SEM Agency Partnership

Posted on Wednesday, July 21st, 2010 by

Once you select an SEM partner, your work is not done – it only begins. Learn from the mistakes of failed implementations and get your partnership with an SEM agency off on the right foot. [...more]

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Search Marketing Advice from Machiavelli

Search Marketing Advice from Machiavelli

Posted on Tuesday, July 20th, 2010 by

Machiavelli's writing holds useful advice for the modern digital marketer. In this post, Bradd shows how maximizing one's relative benefit, rather than absolute profit, might lead to better long-term results. [...more]

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Measure the Conversion Rate of SEO Landing Pages by Keyword

Measure the Conversion Rate of SEO Landing Pages by Keyword

Posted on Monday, July 19th, 2010 by

Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]

Analytics, Featured, SEO Comments (5)

The Week We Searched For- July 16, 2010

The Week We Searched For- July 16, 2010

Posted on Friday, July 16th, 2010 by

In this week's The Week We Searched For, we discuss Google's new App Inventor, Apple's purchasing spree, and Facebook's explosive growth in mobile. [...more]

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AdWords New Matchtype Goes Global

AdWords New Matchtype Goes Global

Posted on Thursday, July 15th, 2010 by

Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]

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Choosing an SEM Agency or Technology Partner

Choosing an SEM Agency or Technology Partner

Posted on Wednesday, July 14th, 2010 by

Choosing the right SEM agency or technology solution requires careful consideration and a thorough due diligence process. Here are some factors to consider when evaluating potential partners to manage your SEM campaigns. [...more]

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Monetizing Twitter with @earlybird Deals

Monetizing Twitter with @earlybird Deals

Posted on Tuesday, July 13th, 2010 by

Twitter enters the second stage in their monetization strategy with @earlybird deals -- a new handle created to promote special deals and bargains. [...more]

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Keeping Up With the Search Marketing Industry

Keeping Up With the Search Marketing Industry

Posted on Monday, July 12th, 2010 by

I have found it to be quite a challenge to keep up with the ever evolving and vast internet marketing industry. Here is a list of my top blogs and news sources for keeping up with the latest trends and developments in search marketing. [...more]

Featured, SEM, SEO Comments (5)

The Week We Searched For- July 9, 2010

The Week We Searched For- July 9, 2010

Posted on Friday, July 9th, 2010 by

In this week's stories, Twitter and YouTube both try to expand their market base with new, more targeted strategies. [...more]

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The Pareto Ad Spend Rules

The Pareto Ad Spend Rules

Posted on Thursday, July 8th, 2010 by

The 'Pareto Principle' (also called the '80/20 Rule') is often seen, in principle, in paid search marketing performance data. However, in practice, the story is not quite that simple. [...more]

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Quality Score: Better with Age?

Quality Score: Better with Age?

Posted on Wednesday, July 7th, 2010 by

Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]

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Is Google Managing Your AdWords Budget?

Is Google Managing Your AdWords Budget?

Posted on Tuesday, July 6th, 2010 by

Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]

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The Week We Searched For- July 2, 2010

The Week We Searched For- July 2, 2010

Posted on Friday, July 2nd, 2010 by

Google dominates this week's stories with their planned acquisition of the travel software company ITA and the redesign of their Google News platform. [...more]

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