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SEJ Article: ‘Intermediate Microeconomics for Google’

In my latest article, ‘Intermediate Microeconomics for Google [1]‘ at Search Engine Journal, I describe how, in a recently released report, Google gauged their impact on the US economy in 2009 to be $54 Billion based on the estimate that each dollar spent on AdWords has about $8 in economic activity associated with it. But estimating Google’s impact by that method might not be as straightforward as it sounds.

For more details, please check out my article at Search Engine Journal [2].

About Bradd Libby

Bradd easily becomes obsessed with small details. He can barely make it through a conversation without drawing a graph of something. He lives in the woods on the side of a hill in Norway. Bradd doesn't willingly wear shoes. He makes maps of places that don't exist. He picks up small shiny things he finds on the ground. He devolves into violent shouting matches with himself. He takes things apart to find out how they work but then can't figure out how to put them back together again. He also writes at Search Engine Land [8], Search Engine Journal [9] and his personal blog [10].