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SEJ Article: ‘Intermediate Microeconomics for Google’

Posted By Bradd Libby On June 23, 2010 @ 11:16 am In Featured,SEM | No Comments

In my latest article, ‘Intermediate Microeconomics for Google [1]‘ at Search Engine Journal, I describe how, in a recently released report, Google gauged their impact on the US economy in 2009 to be $54 Billion based on the estimate that each dollar spent on AdWords has about $8 in economic activity associated with it. But estimating Google’s impact by that method might not be as straightforward as it sounds.

For more details, please check out my article at Search Engine Journal [2].


Article printed from The Search Agents: http://www.thesearchagents.com

URL to article: http://www.thesearchagents.com/2010/06/sej-article-intermediate-microeconomics-for-google/

URLs in this post:

[1] Intermediate Microeconomics for Google: http://www.searchenginejournal.com/google-microeconomics/22063/

[2] Search Engine Journal: http://www.searchenginejournal.com/

[3] Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”: http://www.thesearchagents.com/2010/02/search-engine-land-article-lessons-from-googles-own-paid-search-campaign/

[4] The Week We Searched For- October 16, 2009: http://www.thesearchagents.com/2009/10/the-week-we-searched-for-october-16-2009/

[5] Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google: http://www.thesearchagents.com/2010/02/search-engine-land-article-the-key-to-top-video-rankings-on-youtube-and-google/

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