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SEJ Article: ‘Intermediate Microeconomics for Google’

In my latest article, ‘Intermediate Microeconomics for Google [1]‘ at Search Engine Journal, I describe how, in a recently released report, Google gauged their impact on the US economy in 2009 to be $54 Billion based on the estimate that each dollar spent on AdWords has about $8 in economic activity associated with it. But estimating Google’s impact by that method might not be as straightforward as it sounds.

For more details, please check out my article at Search Engine Journal [2].