In my latest article, ‘Intermediate Microeconomics for Google‘ at Search Engine Journal, I describe how, in a recently released report, Google gauged their impact on the US economy in 2009 to be $54 Billion based on the estimate that each dollar spent on AdWords has about $8 in economic activity associated with it. But estimating Google’s impact by that method might not be as straightforward as it sounds.
For more details, please check out my article at Search Engine Journal.
- AdWords Position Preference is Dying. Good Riddance. - April 7, 2011
- Is Google Exploiting Neuromarketing in Reporting Quality Scores? - March 21, 2011
- Does Google Reward High Quality Scores with More Impressions? - February 14, 2011
- Like a Rock: The ‘Bid-CPC’ Relationship - January 19, 2011
- From Business Intelligence to Bathtub Insights - December 30, 2010
- Google’s New “Automated Rules” - December 9, 2010
- Braking the Rules - December 6, 2010
- Google Rich Snippets for Shopping Sites: A New Dilemma - November 4, 2010
- Quality Score Never Shined My Shoes - October 19, 2010
- Ad Auctions are Not Auctions - August 24, 2010
Tags | Google