Posted on Tuesday, June 15th, 2010 by Kate Shaw
Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]
Posted on Monday, June 14th, 2010 by Mary Hayes
When it comes to keyword generation, I tend to follow the general rule that more is better. More variations, more match types, more misspellings, more modifiers, etc. As it turns out, more is not always the best policy when it comes to using punctuation and symbols in keywords. [...more]
Posted on Friday, June 11th, 2010 by Camille Canon
Twitter dominated this week stories with their acquisition of Smallthought Systems' Trendy, an analytics company. [...more]
Posted on Wednesday, June 9th, 2010 by Esha Nandi
Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]
Posted on Tuesday, June 8th, 2010 by Leonard Herman
Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]
Posted on Monday, June 7th, 2010 by Bradd Libby
Several search marketing firms claim to have based their account management technology on Modern Portfolio Theory. But, there are problems with portfolio theory that could easily get online marketers into trouble if they take these companies at their word. [...more]
Posted on Friday, June 4th, 2010 by Camille Canon
This week, Yelp and OpenTable.com announced their new partnership, which is sure to increase competition in the location based services sector. [...more]
Posted on Friday, June 4th, 2010 by Camille Canon
In this post, we will take a closer look into the business of podcasting. Where is the marketing value in producing an audio podcast? How would podcasting fit into an integrated online marketing strategy? [...more]
Posted on Thursday, June 3rd, 2010 by Alec Green
Our anonymous search agent finally has an identity. Thank you to everyone who submitted a story and took the time to vote in our first annual "give-the-search-agent-an-identity" contest. We had over 20 nominations and 200+ votes on the blog. [...more]
Posted on Thursday, June 3rd, 2010 by Tanya Gill
Transitioning from an exclusively SEO background to a Project Management position at TSA, I’ve had to take on quite a few projects I don’t fully understand. Here are some of the challenges that have come up and how we've overcome them. I hope this is useful for any Internet Marketer interested in embracing new information or a new role. [...more]
