Posted on Wednesday, June 30th, 2010 by Tal Halpern
The newest feature in AdWords pulls customer reviews into the ads of online retailers. Will little yellow stars help trusted merchants stand out from the crowd, or end up diverting customers away from their designated conversion path? [...more]
Posted on Tuesday, June 29th, 2010 by Mike Solomon
"Related to" ads, "something different" queries, "also try" links....Could Google be damaging your brand equity with its new search features? [...more]
Posted on Monday, June 28th, 2010 by Grant Simmons
At the SMX Advanced Conference in Seattle, Microsoft presented a preview of the next version of Webmaster Tools. Learn about the wealth of new features coming soon and why now is the time to verify these tools on your site. [...more]
Posted on Friday, June 25th, 2010 by Alec Green
Google provides an official update to their "related to" advertisements and launches another new feature -- related queries under the sponsored links. [...more]
Posted on Friday, June 25th, 2010 by Camille Canon
In this week's segment, we discuss Facebook's new VP of Global Policy, the possibility of a Google version of iTunes, and Twiter's settlement with the Federal Trade Commission. [...more]
Posted on Wednesday, June 23rd, 2010 by Grant Simmons
Today, Microsoft announced the addition of a new entertainment portal on Bing. By adding another media hub to its search engine, Is Microsoft taking a page out of Yahoo's playbook in their ongoing battle with Google for search dominance? [...more]
Posted on Wednesday, June 23rd, 2010 by Bradd Libby
In a recently released report, Google estimated their economic impact on the US in 2009 to be $54 Billion. But estimating Google's impact might not be as straightforward as it sounds. To find out more, check out my article at Search Engine Journal. [...more]
Posted on Monday, June 21st, 2010 by Alec Green
Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]
Posted on Thursday, June 17th, 2010 by Sam Kang
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Posted on Thursday, June 17th, 2010 by Bradd Libby
Another brilliant victory for Dr. David Pardoe of the University of Texas and a nail-biting finish for second place marked the second Ad Auction game at the Trading Agent Competition last week. [...more]
