Archive | June, 2010

Google Adds Merchant Ratings to AdWords

Google Adds Merchant Ratings to AdWords

Posted on Wednesday, June 30th, 2010 by

The newest feature in AdWords pulls customer reviews into the ads of online retailers. Will little yellow stars help trusted merchants stand out from the crowd, or end up diverting customers away from their designated conversion path? [...more]

Featured, SEM Comments (14)

Is your brand being fleeced?

Is your brand being fleeced?

Posted on Tuesday, June 29th, 2010 by

"Related to" ads, "something different" queries, "also try" links....Could Google be damaging your brand equity with its new search features? [...more]

Featured, SEM, SEO Comments (3)

Microsoft Preparing Next Version of Bing Webmaster Tools

Microsoft Preparing Next Version of Bing Webmaster Tools

Posted on Monday, June 28th, 2010 by

At the SMX Advanced Conference in Seattle, Microsoft presented a preview of the next version of Webmaster Tools. Learn about the wealth of new features coming soon and why now is the time to verify these tools on your site. [...more]

Featured, News, SEO Comments (6)

AdWords Update:  “Related to” Ads and “Also Try” Links

AdWords Update: “Related to” Ads and “Also Try” Links

Posted on Friday, June 25th, 2010 by

Google provides an official update to their "related to" advertisements and launches another new feature -- related queries under the sponsored links. [...more]

Featured, News, SEM Comments (4)

The Week We Searched For- June 25, 2010

The Week We Searched For- June 25, 2010

Posted on Friday, June 25th, 2010 by

In this week's segment, we discuss Facebook's new VP of Global Policy, the possibility of a Google version of iTunes, and Twiter's settlement with the Federal Trade Commission. [...more]

Featured, News Comments (0)

Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Posted on Wednesday, June 23rd, 2010 by

Today, Microsoft announced the addition of a new entertainment portal on Bing. By adding another media hub to its search engine, Is Microsoft taking a page out of Yahoo's playbook in their ongoing battle with Google for search dominance? [...more]

Featured, News Comments (1)

SEJ Article: ‘Intermediate Microeconomics for Google’

SEJ Article: ‘Intermediate Microeconomics for Google’

Posted on Wednesday, June 23rd, 2010 by

In a recently released report, Google estimated their economic impact on the US in 2009 to be $54 Billion. But estimating Google's impact might not be as straightforward as it sounds. To find out more, check out my article at Search Engine Journal. [...more]

Featured, SEM Comments (0)

Google Tests “Related To” Sponsored Links in AdWords

Google Tests “Related To” Sponsored Links in AdWords

Posted on Monday, June 21st, 2010 by

Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]

Featured, News, SEM Comments (8)

Setting up Google Website Optimizer for a Multivariate Test

Setting up Google Website Optimizer for a Multivariate Test

Posted on Thursday, June 17th, 2010 by

I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]

Analytics, Consumer Experience, Featured, SEM Comments (2)

Congratulations to All in the Trading Agent Competition

Congratulations to All in the Trading Agent Competition

Posted on Thursday, June 17th, 2010 by

Another brilliant victory for Dr. David Pardoe of the University of Texas and a nail-biting finish for second place marked the second Ad Auction game at the Trading Agent Competition last week. [...more]

Featured, SEM Comments (2)

Comprehensive Guide to Location-Based Social Media

Comprehensive Guide to Location-Based Social Media

Posted on Tuesday, June 15th, 2010 by

Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]

Featured, Social Media Comments (6)

The Final Word on Punctuation. Period.

The Final Word on Punctuation. Period.

Posted on Monday, June 14th, 2010 by

When it comes to keyword generation, I tend to follow the general rule that more is better. More variations, more match types, more misspellings, more modifiers, etc. As it turns out, more is not always the best policy when it comes to using punctuation and symbols in keywords. [...more]

Featured, SEM Comments (5)

The Week We Searched For- June 11, 2010

The Week We Searched For- June 11, 2010

Posted on Friday, June 11th, 2010 by

Twitter dominated this week stories with their acquisition of Smallthought Systems' Trendy, an analytics company. [...more]

Featured, News Comments (0)

Analyzing Campaign Traffic by Average Position

Analyzing Campaign Traffic by Average Position

Posted on Wednesday, June 9th, 2010 by

Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]

Featured, SEM Comments (1)

Funnel Vision

Funnel Vision

Posted on Tuesday, June 8th, 2010 by

Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]

Display, Featured, SEM Comments (0)

Dirty Little Secrets of Portfolio Theory

Dirty Little Secrets of Portfolio Theory

Posted on Monday, June 7th, 2010 by

Several search marketing firms claim to have based their account management technology on Modern Portfolio Theory. But, there are problems with portfolio theory that could easily get online marketers into trouble if they take these companies at their word. [...more]

Featured, SEM Comments (8)

The Week We Searched For- June 4, 2010

The Week We Searched For- June 4, 2010

Posted on Friday, June 4th, 2010 by

This week, Yelp and OpenTable.com announced their new partnership, which is sure to increase competition in the location based services sector. [...more]

Featured, News Comments (0)

Is Podcasting Right for my Business?

Is Podcasting Right for my Business?

Posted on Friday, June 4th, 2010 by

In this post, we will take a closer look into the business of podcasting. Where is the marketing value in producing an audio podcast? How would podcasting fit into an integrated online marketing strategy? [...more]

Featured, Social Media Comments (2)

Introducing Agent Algo

Introducing Agent Algo

Posted on Thursday, June 3rd, 2010 by

Our anonymous search agent finally has an identity. Thank you to everyone who submitted a story and took the time to vote in our first annual "give-the-search-agent-an-identity" contest. We had over 20 nominations and 200+ votes on the blog. [...more]

Featured Comments (0)

Managing Projects You Don’t Understand

Managing Projects You Don’t Understand

Posted on Thursday, June 3rd, 2010 by

Transitioning from an exclusively SEO background to a Project Management position at TSA, I’ve had to take on quite a few projects I don’t fully understand. Here are some of the challenges that have come up and how we've overcome them. I hope this is useful for any Internet Marketer interested in embracing new information or a new role. [...more]

Featured, SEO Comments (0)

Protect Me From Myself

Protect Me From Myself

Posted on Wednesday, June 2nd, 2010 by

So much of our lives come down to just a handful of words – a keyword, a password, someone putting in a good word. With everything we choose to access on the internet, and with the increasing access others have to our private information – where is the security in standard online security questions? [...more]

Featured, Social Media Comments (4)

Video – Is it the key to online conversion?

Video – Is it the key to online conversion?

Posted on Tuesday, June 1st, 2010 by

Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]

Consumer Experience, Featured Comments (1)

Wish Brown Luck at the Trading Agent Competition

Wish Brown Luck at the Trading Agent Competition

Posted on Tuesday, June 1st, 2010 by

In the annual Trading Agent Competition, teams of computer science students spend months writing programs to compete against each other in a simulated marketplace. The 2009 competition was the first to include ad auctions of the sort which search marketers deal with on a daily basis. This year's field looks even stronger. [...more]

Featured, SEM Comments (2)

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