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Using Heat Maps to Improve Web Site Usability – Which Tool is Best?
Posted By Christine Kim On May 17, 2010 @ 11:07 am In Analytics,Consumer Experience,Featured | 5 Comments
There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use?
|Tracking Capabilities||Main tracking mecanisim: The Confetti. This tool provides user details for each click on a page through a visual dot that represents a user click.
Clicks are tracked on a single page only.
|Tracks user keystrokes, mouse clicks and the time it takes for users to move around a web page.
There is no permanent access to recordings.
|Heatmap capabilities||Heatmaps popular locations of clicks on a page, lists and overlays.||The heatmap display red hot zones where most users spend longer periods, and blue or cold areas where users spend the least amount of time.|
|Analytics/Reporting||Reporting features include:
- the location of the click on the page,
- referrer information including search terms
- operating system
- day and time of visit
|Reporting features include:
- time of field completion
- the number of entries
- which form fields have the highest abandonments
- which form fields take the longest to complete
- which form fields have the most back-tracks due to errors or confusion.
|Pricing||Priced on a monthly basis:
$9 per month for the basic plan
$19 per month for their Standard plan
$49 per month for their Plus plan
$99 per month for their Pro plan
As you move up in plans, you increase the number of trackable visits, and you can track more pages.
|Priced on a monthly basis:
$99 per month Bronze
$290 per month Silver
$790 per month Gold
Each comes with specific support options, number of pageviews, domains tracked, and recording history time.
The Free plan is very bare-bones and does not, for example, allow playback of all of the pageviews a user visits during a session.
So, which tool is best? Both are fairly competitive but Clicktale offers you more reports than CrazyEgg. Unfortunately, their customer service is not quite as strong as CrazyEgg. I think both tools are worth trying out for yourself. A small investment ($9/month or free) for improving overall usability for your site.
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URL to article: http://www.thesearchagents.com/2010/05/using-heat-maps-to-improve-web-site-usability-which-tool-is-best/
URLs in this post:
 Clicktale: http://www.clicktale.com/
 Crazyegg: http://www.crazyegg.com/
 Image: http://www.thesearchagents.com/wp-content/uploads/2010/05/crazyegg-logo.png
 Image: http://www.thesearchagents.com/wp-content/uploads/2010/05/clicktale-logo.png
 Image: http://www.thesearchagents.com/wp-content/uploads/2010/05/crazyegg1.png
 Image: http://www.thesearchagents.com/wp-content/uploads/2010/05/clicktale1.png
 Creating Better Web Forms: http://www.thesearchagents.com/2009/06/creating-better-web-forms/
 How to Improve Social Sharing Using Google Social Interaction Analytics: http://www.thesearchagents.com/2011/09/how-to-improve-social-sharing-using-google-social-interaction-analytics/
 Mobile Advertising – Click-to-Call and AdWords Call Metrics: http://www.thesearchagents.com/2011/01/mobile-advertising-click-to-call-and-adwords-call-metrics/
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