Bing Continues to Struggle against Google While Microsoft fared well in the third quarter of its 2010 fiscal year, it’s Online Services Division, i.e. Bing, continued to endure heavy losses against its rival Google. Facebook Continues to Deal with Privacy Issues This week marked Facebook’s third annual f8 developers’ conference in San Francisco. One of the main issues on the docket for the conference was Facebook’s new Like Button policies. Before the changes, when users commented on their ‘friends’ statuses using the Like Button, the update could only be seen within Facebook’s site. Now, users have the option to allow third party sites, like Yelp, to view these updates and ‘personalize’ their user preferences. While the new feature will allow previously detached social sites to work together to create a more dynamic social media experience for their users, it has also generated a lot of concern regarding the security of user information. To read more about these privacy concerns, check out Grace Kobayashi’s article on The Search Agents blog, and for more on the f8 conference check out Jason Kincaid’s article on TechCrunch. Google Denies Turn-by-Turn Navigation Rumors Google denied the recent rumors suggesting that the search giant would bring free turn-by-turn navigation to Apple’s iPhone. Although Google has introduced navigation technology to the Android 2.0 phone, they stated that they had no plans to incorporate it into the iPhone, saying “We did not say we would bring it to iPhone, we said to date we've had it on Android and that in the future it may come to other platforms but did not confirm this will be coming to iPhone at all.” Amazon Reports Surprising Profits for their Last Quarter Amazon.com reported this week that their first-quarter profit improved by 68 percent, suggesting that customers are increasing their spending in tandem with signs of national economic improvement. The degree of improvement surprised many analysts, who had expected the company to produce $177 million in the quarter, rather than $299 million. This Week’s Must-Read Blogs:
- In his article on Facebook Spreads Itself Across the Web, Miguel Helft takes a closer look at Facebook’s f8 conference and discusses the possibilities of an omnipresent Facebook on the internet.
- Abbey Klaassen reflects on one of the biggest blunders in marketing history, Coca Cola’s 1985 “New” campaign. The article describes an entertaining history of one of the country’s historically most influential advertisers and pokes fun at their marketing mistakes.
- As Facebook makes ist move to integrate itself into the general ecology of the internet, Eliot van Buskirk discusses Pandora and Facebook’s partnership as the starting point of the trend.
- Matt Kain discusses in his article Search Through Apps: Moving From Destination to a Utility, the effect smartphones have had on consumer behavior and the role these changes play in marketing strategy.