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Social media comes of age (a senior moment)

Posted on Wednesday, April 7th, 2010 by Print This Post Print This Post

Categories - Featured, Social Media

I’m not old.

In my 17+ years of marketing I’ve seen fads and trends and media and different mediums come and go.

And though I’ve personally adapted to change, moving from traditional instore display media to online marketing, it never ceases to amaze me how much my kids take the Internet and the almost limitless access to information, almost anywhere, for granted.

And now I feel the same for the seniors in my life.

My mother-in-law and I were going through my iPhone apps, I was explaining what each is for and does. We came across LinkedIn‘s application (which is pretty good BTW) and she asked me what it is / does exactly.

Rather than explain to this 70+ year old – she’d kill me if I gave away any more information about her age! – that Linkedin is (as they explain on their site) “an interconnected network of experienced professionals from around the world, where you can find, be introduced to, and collaborate with qualified professionals to accomplish your business goals.” I simply said…

“It’s like Facebook for business people”

Then it hit me.

I just explained a concept using another online community that I expected and knew my mother-in-law would understand. Facebook is mainstream enough that my mother-in-law not only knows what Facebook is (and goes on there a few times a week), but could use that experience as reference to another online community she knew nothing about.

A true senior moment. A true indicator that online communities are coming of age.

*Now* I feel old :-)

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

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One Response to “Social media comes of age (a senior moment)”

  1. Barbara says:

    It is an amazing thing to see multi-generational adoption of new technology. Seniors have different usage patterns but they are adopting widely. Toddlers know nothing other than the technology that they were born to. Case and point – my 5 year old nephew visiting my parents this week for spring break was devastated that he couldn’t pause live television or bring up his favorite shows on TIVO. While my parents have adopted email, apparently a DVR is still on their ‘to do’ list.


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