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Searching Through Apps: Moving From Destination to a Utility

Posted on Thursday, April 22nd, 2010 by Print This Post Print This Post

Categories - Featured, Mobile, Social Media

I was honored to be invited to present last week at Mediapost’s Search Insider Summit in Captiva Island, Florida. If you have not been to one of these events, I highly recommend it. The content is a little more forward thinking than the standard industry shows, and the format is designed to encourage easy networking. We have been a supporter of these conferences since their inception, and continue to value them greatly. Great people, good discussion, and some truly awful golf (at least on my part).

In the context of a conference theme of “Where Does Search Go From Here?”, I presented on Mobile Search and the rise of Apps as a preferred interface to content, a form of specialized vertical search. The topic was “Searching Through Apps: Moving From Destination to a Utility”.


About Matt Kain

Matt is the Chief Revenue Officer of The Search Agency in mid 2009 with overall responsibility for Revenue Maximization, Business Development, Sales and Marketing. Matt has more than 10 years of senior management experience in digital marketing and is a recognized expert in search marketing. Matt is an active industry figure, and has served on the Advisory Boards of the major search engines and industry bodies SEMPO, IAB, and AAAA. His opinion is regularly sought by investors and journalists, and he is a regular speaker and writer on search, behavioral targeting and online marketing.

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3 Responses to “Searching Through Apps: Moving From Destination to a Utility”

  1. Excellent presentation. I’ll be sure to check back if you do source that video.

  2. Matt Kain says:

    Looks like Apple likes the “meta-app” Siri as well, buying them this week for an undisclosed sum, rumored to be around $200 million. So Apple now owns the device, the OS, the store, the app and the advertising platform, and 2/3 of the market!


  3. Thank you a lot for giving everyone such a brilliant chance to read from this site. It is always very amazing and as well , jam-packed with a great time for me and my office co-workers to search your blog on the least 3 times per week to see the new things you will have. And definitely, I am at all times impressed concerning the very good hints you give. Certain 2 facts in this article are surely the finest we have all ever had.


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