Archive | April, 2010

Privacy is for n00bs

Privacy is for n00bs

Posted on Friday, April 30th, 2010 by

Ever since Facebook and Google sought to make the web more open and social, there has been a lot of talk about protecting privacy. But it wasn't until I drove home yesterday and was listening to NPR's All Things Considered that I realized how mainstream this debate has become. [...more]

Featured, Social Media Comments (13)

The Week We Searched For- April 30, 2010

The Week We Searched For- April 30, 2010

Posted on Friday, April 30th, 2010 by

In this week’s column, we discuss Google’s relationship with Germany, as it tries to push forward with its Street View product, Mark Zuckerberg's views on privacy, and Steve Jobs’ recent attack against Adobe. [...more]

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Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Posted on Friday, April 30th, 2010 by

With the mass roll-out of its newly-introduced "Open-Graph" protocol, Facebook has greatly extended its capability to collect personalized web traffic data by freeing the oh-so-tempting "Like" button from the confines of your Wall. [...more]

Featured, News, SEM, SEO, Social Media Comments (2)

A Conversation with Matt Kain

A Conversation with Matt Kain

Posted on Thursday, April 29th, 2010 by

In a recent conversation with The Search Agents, Matt Kain, Chief Revenue Officer at The Search Agency, discusses his first year at TSA, the promise of the iPad, and Apple's plans to capitalize on mobile search. [...more]

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Apple Acquires Voice-Activated Search Application

Apple Acquires Voice-Activated Search Application

Posted on Thursday, April 29th, 2010 by

Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]

Featured, Mobile, News Comments (2)

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Posted on Wednesday, April 28th, 2010 by

Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]

Featured, Mobile Comments (3)

Understanding Customers and Learning from…Apple??

Understanding Customers and Learning from…Apple??

Posted on Tuesday, April 27th, 2010 by

The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]

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Facebook Plugs in All Over the Web

Facebook Plugs in All Over the Web

Posted on Monday, April 26th, 2010 by

Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]

Featured, News, Social Media Comments (11)

The Week We Searched For- April 23, 2010

The Week We Searched For- April 23, 2010

Posted on Friday, April 23rd, 2010 by

This week's stories are marked by positive economic news from both Microsoft and Amazon, whose quarterly results exceeded analysts' forecasts. [...more]

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Searching Through Apps: Moving From Destination to a Utility

Searching Through Apps: Moving From Destination to a Utility

Posted on Thursday, April 22nd, 2010 by

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

Featured, Mobile, Social Media Comments (3)

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