Archive | April, 2010

Privacy is for n00bs

Privacy is for n00bs

Posted on Friday, April 30th, 2010 by

Ever since Facebook and Google sought to make the web more open and social, there has been a lot of talk about protecting privacy. But it wasn't until I drove home yesterday and was listening to NPR's All Things Considered that I realized how mainstream this debate has become. [...more]

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The Week We Searched For- April 30, 2010

The Week We Searched For- April 30, 2010

Posted on Friday, April 30th, 2010 by

In this week’s column, we discuss Google’s relationship with Germany, as it tries to push forward with its Street View product, Mark Zuckerberg's views on privacy, and Steve Jobs’ recent attack against Adobe. [...more]

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Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Posted on Friday, April 30th, 2010 by

With the mass roll-out of its newly-introduced "Open-Graph" protocol, Facebook has greatly extended its capability to collect personalized web traffic data by freeing the oh-so-tempting "Like" button from the confines of your Wall. [...more]

Featured, News, SEM, SEO, Social Media Comments (3)

A Conversation with Matt Kain

A Conversation with Matt Kain

Posted on Thursday, April 29th, 2010 by

In a recent conversation with The Search Agents, Matt Kain, Chief Revenue Officer at The Search Agency, discusses his first year at TSA, the promise of the iPad, and Apple's plans to capitalize on mobile search. [...more]

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Apple Acquires Voice-Activated Search Application

Apple Acquires Voice-Activated Search Application

Posted on Thursday, April 29th, 2010 by

Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]

Featured, Mobile, News Comments (3)

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Posted on Wednesday, April 28th, 2010 by

Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]

Featured, Mobile Comments (3)

Understanding Customers and Learning from…Apple??

Understanding Customers and Learning from…Apple??

Posted on Tuesday, April 27th, 2010 by

The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]

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Facebook Plugs in All Over the Web

Facebook Plugs in All Over the Web

Posted on Monday, April 26th, 2010 by

Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]

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The Week We Searched For- April 23, 2010

The Week We Searched For- April 23, 2010

Posted on Friday, April 23rd, 2010 by

This week's stories are marked by positive economic news from both Microsoft and Amazon, whose quarterly results exceeded analysts' forecasts. [...more]

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Searching Through Apps: Moving From Destination to a Utility

Searching Through Apps: Moving From Destination to a Utility

Posted on Thursday, April 22nd, 2010 by

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

Featured, Mobile, Social Media Comments (3)

The New Word Advertisement

The New Word Advertisement

Posted on Wednesday, April 21st, 2010 by

It shouldn't be surprising that new technology for delivering advertising, like search engines, will affect the meaning of the words 'advertising' and 'advertisement'. [...more]

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Facebook “Like” Button Raises Privacy Concerns

Facebook “Like” Button Raises Privacy Concerns

Posted on Tuesday, April 20th, 2010 by

Seems like any new feature from Facebook raises concerns about user privacy. Facebook's "like" button enables easy sharing of content from across the web to all your Facebook friends. But will Facebook ultimately use this data to serve highly targeted ads based on the specific pages you promote? [...more]

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The Week We Searched For- April 16, 2010

The Week We Searched For- April 16, 2010

Posted on Friday, April 16th, 2010 by

This week’s stories are dominated by Twitter’s first annual developer conference, where the Twitter leadership appeared in San Francisco with a strategy to bring more features in house, and start generating some serious revenue. [...more]

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Apple iAds:  A Game Changer for Mobile Advertising?

Apple iAds: A Game Changer for Mobile Advertising?

Posted on Thursday, April 15th, 2010 by

Developers and marketers may soon have a new way to tap into Apple’s growing mobile kingdom through their new advertising platform, iAds. [...more]

Featured, Mobile, News Comments (2)

Image Search Secrets, Part 2

Image Search Secrets, Part 2

Posted on Thursday, April 15th, 2010 by

How does a computer interpret exactly what is contained in an image? Understanding Google's methodology for determining "ImageRank" can help marketers improve their image search optimization. [...more]

Featured, SEO Comments (3)

Twitter Launches “Promoted Tweets”

Twitter Launches “Promoted Tweets”

Posted on Tuesday, April 13th, 2010 by

Promoted Tweets represent a new way for advertisers to place their tweets at the top of the search results page... and for Twitter to start generating some significant new revenue. [...more]

Featured, News, Social Media Comments (5)

Maximize Your CPC

Maximize Your CPC

Posted on Monday, April 12th, 2010 by

Sometimes I hear pay-per-click advertising account managers say something like "My CPCs keep going up!" as if that's a bad thing. But one sign of the effectiveness of online marketing efforts is the degree to which they increase the observed Cost-per-Click. In this post, Bradd explains why. [...more]

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The Week We Searched For – April 9, 2010

The Week We Searched For – April 9, 2010

Posted on Friday, April 9th, 2010 by

This week's stories are on the move as Apple previews a new OS and ad platform for the iPhone, Google tries to finalize its acquisition of mobile ad firm AdMob, and Rupert Murodch gives the iPad a spin. [...more]

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Image Search Secrets

Image Search Secrets

Posted on Thursday, April 8th, 2010 by

There are billions of images on the Internet today. How do search engines index these images and what can a marketer do to ensure their images appear at the top for relevant keywords. [...more]

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A Celebrity Sighting

A Celebrity Sighting

Posted on Wednesday, April 7th, 2010 by

I flew back east yesterday and sitting in first class was one of the biggest superstars I have ever seen in person. Mick Jagger? No, younger. Jennifer Anniston? Hipper. Justin Bieber? Hotter. It was the new iPad. [...more]

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Social media comes of age (a senior moment)

Social media comes of age (a senior moment)

Posted on Wednesday, April 7th, 2010 by

It never ceases to amaze me how much my kids take the Internet and the almost limitless access to information, almost anywhere, for granted. And now I feel the same for the seniors in my life. [...more]

Featured, Social Media Comments (1)

iPad, Google Making SEM Headlines

iPad, Google Making SEM Headlines

Posted on Tuesday, April 6th, 2010 by

With all the buzz surrounding the launch of the iPad, what impact will this new device have on search engine marketing campaigns? Learn what adjustments you need to make in Google AdWords to target the iPad user base. [...more]

Featured, SEM Comments (7)

The Week We Searched For- April 2, 2010

The Week We Searched For- April 2, 2010

Posted on Friday, April 2nd, 2010 by

It was a lively week in search, as Google and Apple continued their rivalry, YouTube underwent a site redesign and the corporate comedians came out to play for April Fool's day. [...more]

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