Yahoo! is dead! Long live Yahoo!

Posted on Thursday, March 11th, 2010 by Print This Post Print This Post

Categories - Featured, SEO

In case you missed the announcement, Yahoo! is still alive and kicking and making incremental updates to their search offerings.

Yesterday, Yahoo!’s Dan Rampton made an announcement regarding “updates to crawling, indexing, and ranking algorithms.”

For those who believe Yahoo! plays an insignificant role in the search engine landscape, and these updates fit nicely into the analogy of “rearranging the deckchairs on the Titanic” a few recent brand stats:

  • Apple OS US market share (Gartner, IDC) = 7.4%
  • Sony LCD TV US market share (iSuppli) = 13.2%
  • Honda US market share  (Motor Intelligence) = 10%

Umm, suddenly Yahoo!’s 16.8% market share (Comscore) seems like an opportunity for some additional traffic.

Case in point: Thanks to a strategic SEO push, a client of ours saw an important keyword that was hovering at the top of the second page in Google, jump to number 2 in Yahoo!’s SERP and overall traffic increase on that term by 5%.

Bottom line – and it is a bottom line decision – even given the upcoming Bing / Yahoo! marriage, Yahoo! optimization should be a part of your current online marketing mix.

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2 Responses to “Yahoo! is dead! Long live Yahoo!”

  1. Agreed, you should always be thinking of traffic from search engines other than Google. Most of the time if you optimize well for Google, you will do well in Yahoo!

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