Archive | March, 2010

Some Google Bid Ideas are Google Bad Ideas

Some Google Bid Ideas are Google Bad Ideas

Posted on Monday, March 29th, 2010 by

Even for words that get many clicks and conversions, updating bids can be nerve-wracking. Google is offering a new feature called 'Keyword Bid Ideas' to help alleviate some of the fear, uncertainty and doubt. But a closer examination reveals that some of their recommendations might contribute to the very problems they are trying to relieve. [...more]

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The Week We Searched For- March 26, 2010

The Week We Searched For- March 26, 2010

Posted on Friday, March 26th, 2010 by

We wind up March with Google's decision to ignore China's censorship laws and a huge win for Google against Louis Vuitton in the Europe. [...more]

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A Conversation with Rick Egan

A Conversation with Rick Egan

Posted on Thursday, March 25th, 2010 by

In a recent interview with The Search Agents, Rick Egan, Sr. Director, SEO and Social Media at The Search Agency, discusses how he made the transition from marketing generalist to search specialist and how his background has helped shape his current perspectives on universal search, mobile, and social media. [...more]

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Google Remarketing: Turning Clicks to Conversions

Google Remarketing: Turning Clicks to Conversions

Posted on Tuesday, March 23rd, 2010 by

Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]

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Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Posted on Monday, March 22nd, 2010 by

Keyword prices continue to rise across all the search engines. Effective keyword management and quality score optimization have become even more important as search marketers try to keep their campaigns within budget and profitable. [...more]

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The Week We Searched For- March 19, 2010

The Week We Searched For- March 19, 2010

Posted on Friday, March 19th, 2010 by

It's been a lively week in online marketing. Facebook's co-founder launched a new start-up, Apple's plans to join the geolocation rate were uncovered and Viacom and YouTube have begun a cat fight over copyright infringement. [...more]

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Search Engine Land article: “Statistical Significance”

Search Engine Land article: “Statistical Significance”

Posted on Thursday, March 18th, 2010 by

Math is rapidly becoming part of the mainstream in search marketing, but some popular tools for assessing A/B tests give erroneous results. To find out which ones, check out my article at Search Engine Land. [...more]

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Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

Posted on Wednesday, March 17th, 2010 by

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

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Google “Sponsored Images” in Search Results = SEO Opportunity

Google “Sponsored Images” in Search Results = SEO Opportunity

Posted on Tuesday, March 16th, 2010 by

Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? [...more]

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The Week We Searched For- March 12, 2010

The Week We Searched For- March 12, 2010

Posted on Friday, March 12th, 2010 by

In this week's stories, Facebook and Twitter push towards geo-search, while Google launches its new app marketplace and continue to face problems with censorship in China. [...more]

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Yahoo! is dead! Long live Yahoo!

Yahoo! is dead! Long live Yahoo!

Posted on Thursday, March 11th, 2010 by

Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]

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How to Calculate Profit-Maximizing ROI

How to Calculate Profit-Maximizing ROI

Posted on Tuesday, March 9th, 2010 by

George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]

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The Week We Searched For- March 5, 2010

The Week We Searched For- March 5, 2010

Posted on Friday, March 5th, 2010 by

Facebook takes center stage in this week’s stories with their efforts to improve their advertising platform and their new partnership with Omniture. [...more]

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Transgressing the Boundaries: Toward a Unitary Hermeneutics of Search Marketing

Transgressing the Boundaries: Toward a Unitary Hermeneutics of Search Marketing

Posted on Tuesday, March 2nd, 2010 by

Search marketers often attempt to either maximize their conversion volume within a given maximum budget or within a given minimum efficiency limit. In fact, these are effectively the same thing. [...more]

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