Posted on Monday, March 29th, 2010 by Bradd Libby
Even for words that get many clicks and conversions, updating bids can be nerve-wracking. Google is offering a new feature called 'Keyword Bid Ideas' to help alleviate some of the fear, uncertainty and doubt. But a closer examination reveals that some of their recommendations might contribute to the very problems they are trying to relieve. [...more]
Posted on Friday, March 26th, 2010 by Camille Canon
We wind up March with Google's decision to ignore China's censorship laws and a huge win for Google against Louis Vuitton in the Europe. [...more]
Posted on Thursday, March 25th, 2010 by Camille Canon
In a recent interview with The Search Agents, Rick Egan, Sr. Director, SEO and Social Media at The Search Agency, discusses how he made the transition from marketing generalist to search specialist and how his background has helped shape his current perspectives on universal search, mobile, and social media. [...more]
Posted on Tuesday, March 23rd, 2010 by Leonard Herman
Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]
Posted on Monday, March 22nd, 2010 by Mark Looi
Keyword prices continue to rise across all the search engines. Effective keyword management and quality score optimization have become even more important as search marketers try to keep their campaigns within budget and profitable. [...more]
Posted on Friday, March 19th, 2010 by Camille Canon
It's been a lively week in online marketing. Facebook's co-founder launched a new start-up, Apple's plans to join the geolocation rate were uncovered and Viacom and YouTube have begun a cat fight over copyright infringement. [...more]
Posted on Thursday, March 18th, 2010 by Bradd Libby
Math is rapidly becoming part of the mainstream in search marketing, but some popular tools for assessing A/B tests give erroneous results. To find out which ones, check out my article at Search Engine Land. [...more]
Posted on Wednesday, March 17th, 2010 by Alec Green
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]
Posted on Tuesday, March 16th, 2010 by Grant Simmons
Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? [...more]
Posted on Friday, March 12th, 2010 by Camille Canon
In this week's stories, Facebook and Twitter push towards geo-search, while Google launches its new app marketplace and continue to face problems with censorship in China. [...more]
