Twitter began slowly rolling out geo-targeting functionality for its microblogging platform and earlier this month launched to the global "Twitterverse." From the Twitter Blog : "As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them.... Local Trends exposes what people are talking about on the state and city level." What people are talking about? That's not all! Geo-targeted connections offers insight into what people are buying, doing, considering, researching and *desiring* on a local level, truly taking opinion and purchasing decisions to the virtual and actual high street. Looking for customers? Tweet local! Looking for businesses? Tweet street! Excited to see how hyper-local tweets will kick local retailers and service providers into high gear. For local business, a Twitter strategy is no longer optional.